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On August 6, 2024, Julie Greenwald announced that she would be stepping down from her roles as COO of Atlantic Records and CEO/chairman of Atlantic Music Group. Julie announced her decision during a company town hall, and Elliot Grainge, CEO/founder of 10K Projects, will succeed her as CEO of Atlantic Music Group starting October 1, 2024.
Julie Greenwald began her career in the music arena at Def Jam Records in 1992 and was named the president of Island Records in 2002. She was named the president of Atlantic Records in 2004 and promoted to the position of COO and chairman in 2006. Additionally, Julie was named the CEO and chairperson of the Atlantic Music Group in 2022.
In her twenty years at Atlantic Music Group, Julie has been instrumental in the careers of artists like Twenty One Pilots, Brandi Carlile, Bruno Mars, Lil Uzi Vert, and Ed Sheeran, among many others. She was also named Billboard's Women in Music Executive of the Year in 2017.
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"It’s been 20 years since I walked through the door at Atlantic": Julie Greenwald mentions in statement
According to Billboard, Julie Greenwald announced stepping down from her position at Atlantic Music Group five days after multiple changes were made in Warner Music Group's managerial positions.
Apart from Julie, the CEO of recorded music and a member of the company for 20 years, Max Lousada was also reported to be stepping down at the end of September. However, Max will remain in the company as an advisor until January 31, 2025.
As per the publication, Julie Greenwald expressed herself when the company's restructuring was announced. In her statement, Julie mentioned that her entire career was about developing "baby bands into career artists" and empowering amazing people to see changes in culture in unexpected ways.
Julie said in her statement:
"It’s been 20 years since I walked through the door at Atlantic and began the work of rearchitecting this iconic label. I couldn’t have done it without the deep passion and dedication of my incredible team, and our unbelievable artists, who make music that inspires and moves people everywhere."
She also mentioned that she wanted to welcome Elliot Grainge and that she was looking forward to working with him as the company continues to place artists and their music "at the heart" of the company.
Julie Greenworld has always been vocal about loving her career. In an interview with MBW in December 2016, she stated that if people wanted to have a career path like hers, they would have to make serious choices. She said that being in the music arena wasn't just about being smart and resourceful but about out-hustling everyone.
Julie told MBW:
“As you get older in life as a woman, and you want to have the family conversation, that’s where you come to a real challenge; oh sh*t, how do I balance it all? Then you wake up one day and realize – there’s no such thing as balancing it all. You just do the best job you can."
Julie Greenwald or Atlantic Music Group haven't mentioned the exact reason behind her stepping down from the position. In her statement, Julie reportedly mentioned that her decision was supported by her mentor, Lyor Cohen. Moreover, unnamed sources present at the town hall told Billboard that Julie's comments were "classy."
