Who is Nathalie Moar? Diddy's longtime PR strategist reportedly quits in the aftermath of his recent arrest

2023 Howard Yardfest - Source: Getty
Diddy's PR strategist reportedly resigned due to the rapper's recent legal issue (Image via Thaddaeus McAdams/WireImage)

Diddy's PR strategist, Nathalie Moar, has reportedly resigned after the rapper was arrested on September 16 on charges of racketeering, sex trafficking, and transportation to engage in prostitution.

According to what a source told Daily Mail on Thursday, September 19, Nathalie Moar did not have a choice considering the situation that has been going on right now. The source also claimed that her phone and email address are currently unavailable.

"Diddy was her entire world. She will surely be deposed for this if she has not been already," the source told the outlet.

The 55-year-old has been employed at Moar Magic since April 2020 and has worked with various other companies. Throughout her career, she has had many clients, such as Benetton, Harrard, Range Rover, VH1, and MTV.

Notably, Nathalie had previously responded to the allegations of sex trafficking against Diddy, aka Sean "Love" Combs, when his houses were raided in March 2024. She was the rapper's head of communications at the time and dismissed the allegations.

In a conversation with PR Newsweek in 2018, Combs spoke about his experience working with Nathalie Moar and said they had been together for around 20 years.

"She's involved in all aspects of my business, and her leadership, passion, and hard work continue to exemplify the level of excellence I demand from my team."

Nathalie Moar's work experience includes the names of several popular companies

According to Nathalie's LinkedIn profile, her career dates back to 1995, when she joined DKC as an account executive and head of entertainment at the Media & Lifestyle division. She led many media campaigns and brand initiatives with the help of 20 professionals.

Nathalie Moar also served as a senior vice president for two different companies, MAC Cosmetics and Sean John Fragrance. She developed PR strategies for companies in different segments like communications, advertising, and events for launching the brand.

In 2007, she co-founded the Talent & Branding Division of Marilyn Agency. She helped to generate revenue streams with endorsement deals, sponsorships, and licensing opportunities in fashion, luxury, beauty, and entertainment.

Nathalie Moar began working for Diddy in 2014 after joining Combs Enterprises as an Executive Vice President. She was responsible for managing the rapper's performances and appearances at events.

"Driving force behind all of Mr. Combs' global communications efforts, including crafting his public persona, media strategies, integrating brand messaging, positioning all media and managing various crises. Managed social media and creative teams," the job description read.

Nathalie Moar worked under a contract with Team Bloomberg as a surrogate and entertainment strategist. After working with this company for a year, she became the head of Moar Magic for marketing and communications, representing different brands, business leaders, and artists.


Diddy is reportedly on suicide watch at the Metropolitan Detention Center

Lawyer for Sean Combs, Marc Agnifilo (L), leaves the U.S. District Court on September 17, 2024, in New York City (Image via Getty)
Lawyer for Sean Combs, Marc Agnifilo (L), leaves the U.S. District Court on September 17, 2024, in New York City (Image via Getty)

Diddy pleaded not guilty to the charges imposed on him while he was taken to the court on September 17. The court also dismissed his bail.

On September 19, People magazine quoted a source who claimed that the rapper is on suicide watch, although it is unclear if he is suicidal. The outlet also claimed the step was taken since he was in shock. Sean's attorney and the New York Department of Corrections are yet to share their response to the latest report.

Diddy's bail was rejected after prosecutors claimed that he might try to escape the s*x trafficking investigation. Prosecutors additionally said that Diddy might try to tamper with witnesses and that he was a risk to anyone outside after authorities discovered weapons during his house raids in March this year.

Edited by Shreya Das
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