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American 100-meter world champion Sha'Carri Richardson made another splash in her athletic career as she became the face of the health and fitness wearable brand 'Whoop.' The brand announced their partnership through a social media post recently in which Richardson can be seen donning an all green outfit.
The video of the ad campaign was released by the brand last month, and the pictures are taken from the same commercial. The video caught the attention of the fans due to its striking resemblance with a similar campaign of the premium wristwatch brand Richard Mille featuring Shelly-Ann Fraser-Pryce. From her outfit to the video's aesthetics it had a lot of similarities with the one that had Fraser-Pryce in it.
In the series of pictures uploaded by Whoop in collaboration with Sha'Carri Richardson on Instagram, the runner can be seen running a sprint while flaunting Whoop's popular fitness band. To add more to her attire, Richardson has her distinctive pink hairstyle on, while her traditional nails can also be spotted in these photos.
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The tech brand took it to Instagram on Thursday and posted a total of eight pictures of Richardson, writing:
"Don’t blink, you might miss her. Stay ahead with WHOOP."
This is not the only brand partnership by Sha'Carri Richardson that made headlines. She also disrupted the marketing landscape recently after becoming the face of Sprite.
Sha'Carri Richardson partners with Sprite to bring back a legendary ad campaign
Sha'Carri Richardson became the first ever woman athlete to ever sign a deal with the soft drink brand Sprite. The label brought back its iconic 'Obey Your Thirst' campaign and this time around they have launched a new initiative to celebrate the individuals as their authentic selves.
Not only did the brand sign Richardson but their tv commercial also had her grandmother and mother in it. The announcement about the project was made in a similar fashion as above as Sprite shared the video on their Instagram and wrote:
"If you’re not Mama or Big Mama, @itsshacarri only has one word for ya... ‘Nah."
This made Richardson join the likes of legendary NBA players Kobe Bryant and LeBron James, who were part of the campaign previously, making it one of the major ventures of her professional career lately.
Having said that, Sha'Carri Richardson has become an icon both on and off the track and the list of her accolades and recognitions has only started to grow.
