Mikaela Shiffrin voices concern over lack of centralized broadcast rights for the FIS Alpine World Cup a week before the commencement of first race

The 2024 FIS Alpine Skiing season is scheduled to begin later this month, but Mikaela Shiffrin isn't happy with the broadcast situation for the races. The American recently expressed concern over the lack of centralized broadcast rights in skiing while informing fans how they could tune in to watch the World Cup season.

For Shiffrin, this year will mark her 15th season on the slopes. Over the last fourteen years, she has dominated the sport and is widely considered to be one of the best skiers of all time.

Now, the 2024-2025 World Cup season is scheduled to kick off in Soelden, Austria, on October 26, but fans wanting to tune in to watch their favorite skiers can sometimes get a little confused.

Addressing this, the official X account of the US Ski and Snowboard team posted on X,

“U.S. Ski & Snowboard athletes are ready for another busy season of competing worldwide, and we’re here to break down how you can watch all the action. Broadcast rights are not centralized, which means that every country has the right to sell their World Cup broadcast - and though it can be confusing and frustrating, there are THREE main ways to tune into the 2024-25 season action with @outsidemagazine, skiandsnowboard.live and the NBC family (NBC/CNBC/USA/Peacock).”

Sharing this post on her own X handle, Mikaela Shiffrin expressed her disappointment over the sport’s broadcast system, writing,

“It may not be the most ideal situation, because broadcast rights for our sport are not yet centralized, but here are the details for how to watch this year’s @fisalpine World Cup.”

---

Mikaela Shiffrin arrives in Sölden ahead of the season’s first race

Mikaela Shiffrin at the 2024 Audi FIS Alpine Ski World Cup Finals (Image Source: Getty)

The first competition of the 2024-2025 FIS Alpine Skiing season is set to take place in Sölden, Austria, on October 26 and 27. The event will feature Giant Slalom races for both men and women and guarantees a thrilling start to the year.

Ahead of this first race, Mikaela Shiffrin has been busy training in El Colorado, Chile for what promises to be yet another record-breaking season. Shiffrin has been giving fans regular updates on her training and schedule and recently shared that she's reached Sölden ahead of her season opener.

Shiffrin posted a hilarious video of herself and her fellow members of the US Ski team imitating goats, captioning it,

“When in Soelden.”

For Mikaela Shiffrin, this FIS Alpine Skiing season offers the opportunity to become the first skier to reach 100 World Cup wins. She currently stands at 97, with the 98th a strong possibility in Sölden, Austria.