Noah Lyles, Grant Holloway and Rai Benjamin announce new joint venture as the Olympic gold medalists share their vision to go beyond the track  

Noah Lyles joined hands with Olympic gold medalists Grant Holloway and Rai Benjamin to launch a new venture during the holiday season. The three athletes revealed that they have launched their own podcast called 'Beyond The Records Podcast.'

They expressed great excitement for their podcast, which would be a 'first of its kind' that three Olympic gold medalists will host together. By bringing together their track expertise and decade-long experiences as athletes, 'Beyond The Records Podcast' will feature stories from a wide spectrum of topics that won't be restricted to track.

Noah Lyles shared an announcement about their new venture and said:

"What's up, everybody. You have seen us on the track and now it's time to see us off the track. Introducing our new podcast 'Beyond The Records'. From rivalries on the track to what really went down in the village, we're bringing you everything that you did not see on TV, and yeah, we are naming names. Mark your calendars, on December 12th we are bringing the heat."

The official Instagram account of 'Beyond The Records Podcast' shared a video of all three Olympic Gold medalists expressing their thoughts on embarking on this new journey of starting a podcast together.

"Beyond The Records is live this Thursday! Episode 1 we get into all the tea from Paris, the truth about competing with Covid, and giving you some easter eggs on some future guests to come. You really don’t want to miss Noah Lyles, Rai Benjamin, and Grant Holloway! Tune in wherever you get your podcasts. Meet us on the mic this Thursday!" read the caption.

Noah Lyles on making track and field popular

Noah Lyles at the 2024 Summer Olympics - Day 13 - Source: Getty

Noah Lyles has been vocal about how track and field has struggled with popularity compared to other sports leagues like the NBA and the NFL. The American athlete expressed his thoughts and revealed that the sport should have a fan-focused approach to reach the masses and remain relevant during the off-season.

Furthermore, he expressed that athletes should hang out with each other and maintain a sense of camaraderie which would help to promote the sport.

“You look at our sport and we don’t even hang out with the athletes in our own sport. The big rock stars [from track & field] of our past and present don’t even hang out together. How can we get to this higher level that we all want to talk about and we aren’t even doing what’s needed to show that we respect each other?" he said.

Along with such changes, he believes that athletes should make appearances in major events and shows, which will help the audience connect with them even better. He also believes it'll further help them elevate their brand value which ultimately benefits track and field.