"Sha’Carri Richardson knows her place"-Nike drops powerful message in latest commercial as they feature Olympic gold medalist roaring through victory

Recently, Sha'Carri Richardson appeared in Nike's latest campaign, which conveyed a powerful message. The viral campaign addressed the fact that athletes are frequently disparaged by others who question their skills when they compete in important events during their careers,

Richardson competed in her first Olympic games in Paris and won the silver medal in the women's 100m and the gold medal in the 4x100m relay. Moreover, the American athlete clocked the fastest 100m time of 2024 with a performance of 10.71s.

The American athlete is one of the most popular female sprinters in the world, and according to Parade, Richardson has reportedly signed a $20 million sponsorship deal with Nike for five years. Sha'Carri Richardson's popularity and worldwide influence have led her to become the face of a multi-billion-dollar conglomerate for multiple promotional campaigns.

She starred in Nike's latest campaign and shared a strong message to her fans. The video featured Sha’Carri Richardson's dominant finish from the World Athletics Championships in 2023, where she won the gold medal in women's 100m.

"People will be quick to tell you,' You need to learn your place.' So, I did. It's first!" she said

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Sha’Carri Richardson on her mindset while competing in major events

Sha’Carri Richardson competes in Athletics - Olympic Games Paris 2024: Day 14 - Source: Getty

In an interview with Essence, Sha’Carri Richardson spoke about her mindset while competing in major events. The double Olympic medalist revealed that she uses her emotions as well as recalls her tough training routines while walking onto the track. She revealed that it was something that fueled her motivation as well as put forward her best performance.

Moreover, she revealed that she gets her motivation from her family as well as her fans.

“My heart is my brain. My emotions are my superpower, and at the same time, they’re my kryptonite. I cannot walk into a race without fully feeling the emotions from training, or the emotions from the motivation, or the inspiration I get from my fans, my family,” she said.

“So when I walk out onto the track, that is what my heart is filled with, and that is the adrenaline that gets me going. As soon as my foot, my spike, hits the track, my heart confirms that I am exactly where I’m supposed to be and who I am,” she added.

Furthermore, visualization helped her to deal with the pressure of competing in major events like the World Athletics Championships and the Olympic Games.