Sha'Carri Richardson makes major announcement as she 'makes her dreams come true'

Sha’Carri Richardson announced that her brand, Flow&Go hair extensions, will soon host its launch event. She recently collaborated with NOCTA on their new Tech Fleece collection, sharing the campaign with American rapper Latto.

Richardson had a successful Paris Olympic campaign, winning the silver medal in the 100m and gold in the 4x100m relay. Beyond the track, she has been making waves courtesy of her fashion exploits. Known for her iconic nails and hair extensions, Richardson recently announced the launch of her brand, Flow&Go hair extensions. The brand's advertisement features personalities like Zolee Griggs.

Taking to her Instagram handle, she shared grainy, vintage shots of herself and the other models, showing off their hair extensions, that blend seamlessly with their natural hair.

"Launch after launch I’m excited and I KNOW YALL BEEN WAITING. Welcoming @flow_gohair to the world 💕 stay tuned for the official launch !"

She also posted a story with the caption:

"Making my dreams come true"

Sha'Carri Richardson excited about making her dreams come true; Instagram - @itsshacarri

After extending her contract with Nike for $20 million through 2028, she graced the brand's sub-label NOCTA's Tech Fleece and ‘Love You Forever’ AF1s collection, posing as a business owner of 'Mama's Salon'.

In a recent Instagram post by Nike, Richardson was seen serving customers in her salon when someone requested a quick nail session. The customer, pressed for time, inquired about the wait time. Despite being seventh in line, Richardson swiftly attended to all the customers, showcasing her speed and efficiency, claiming, "I told you I am fast."

Notably, Richardson graced the cover of Essence magazine's January/February 2025 issue, striking poses in a beige furry set, two different red outfits, and black mesh lingerie layered with a feather coat.

Richardson won the 100m and 4x100m relay gold medals at the 2023 World Championships.

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Sha'Carri Richardson talked about growing closer to her family and thriving in femininity

Sha'Carri Richardson flaunts her nails during Basketball at the Olympic Games Paris 2024: (Source: Getty)

Richardson faced a setback at the 2021 Tokyo Olympics, sitting out of the event after testing positive for a banned substance. Cut to 2024, she achieved massive success at the Paris Games and soon entered the 2025 January/February fold of Essence magazine.

In an interview with the publication, Richardson opened up about her personal growth. She discussed strengthening her family bonds, her blossoming relationship, and how spirituality and faith have played a significant role in her life.

"I feel like in my spirituality, I’m aligning myself with keeping my faith. When it comes to my family, I’ve grown closer to them. I love the fact that in areas of my feminine side, I’m thriving. Connecting with my family, with my relationship, just different things that—I know if I wasn’t an athlete, these things would still make me me," she said.

Richardson further added:

"I felt like I had to protect my emotions, because I had to protect everything else around me first. And so I definitely feel like now, emotional stability is not a defense. Emotional stability is understanding myself—and expressing myself in a way that it can be received."

The two-time Olympic medalist was also part of Dre's Beats Solo earbuds campaign recently.