Track legend Allyson Felix announces big update for female athletes

Allyson Felix, the most decorated American track and field athlete of all time, recently launched a new venture to support women’s sports. Her new initiative will offer management services specially tailored for female athletes.

Felix is regarded as one of the greatest track runners in the world and boasts seven Olympic golds, three silvers, and a bronze. She also won an impressive 20 World Championship medals (14 gold, 3 silver, and 3 bronze) along with four Diamond League trophies.

After 17 years of dominance on the global stage, the 38-year-old American icon bid adieu to her professional career in 2022 following the World Championships in Eugene and has remained steadfast in promoting women in sports since.

Most recently, Allyson Felix launched a management firm named Always Alpha that focuses on promoting women's sports. Talking about her new venture with USA Today, Allyson Felix said:

"This is a first of its kind agency that is focused on women's sports. We all feel the momentum that's happening now. We need to be focused on these athletes, and that's what we're here to do. To help grow their brands, and to do it in a nontraditional way."

The Olympian also announced this news on Instagram on Tuesday, October 8, where she posted a picture of herself draped in a white garment with "Always Alpha" etched on the back. She captioned the post:

"Women deserve more and it’s about time there was a management firm fully focused on women’s sports at scale. @always.alpha is the next chapter in my mission to create what I wished had existed long ago—guiding the next generation to build the future they dream of."

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When Allyson Felix advocated for support of female athletes embracing motherhood

Allyson Felix at the World Championships (Image via Getty)

Allyson Felix said in an interview with Olympics.com in 2023 that supporting women, especially when they embrace motherhood, is a significant deed. Felix was quoted as saying:

"Giving support to women when they decide to have children is huge," she said. "There are a lot of ways that we can continue to step up. I really want young women in the sport to know that they have a decision when they can start a family."

She added:

"For me, I really felt like I had to put it off, and I don't want anyone else to feel that way. The only way to combat that is to be able to support in every capacity, and so focus on childcare and just that the women feel supported as an athlete."

Felix, a mother of two, balanced the responsibilities of motherhood with her decorated track running career.