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Kevin O'Leary, popularly known as “Mr. Wonderful” from ABC’s Shark Tank, has long been a prominent voice in entrepreneurship and business strategy and gives financial advice on his social media. Recently, O’Leary took to Instagram to share his perspective on the critical role of artists in today’s social media-driven world.
In his reel, posted on December 5, 2024, he stated:
"You artists are killing it; you are making a lot more money now because everybody in the world needs you."
O’Leary highlighted how the rise of social media has transformed creativity into a highly valuable asset for businesses of all sizes. He added that artists, storytellers, and creators are now essential in shaping the digital economy, driving engagement, and building brands.
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His message also shed light on the creative industry being the force of influence and economic growth and he asked creators to seize the opportunities of this era.
A renaissance for artists in the social media age, according to Kevin O'Leary
In his Instagram caption, Kevin O'Leary described the current time as a "global renaissance," where creative fields are flourishing. He wrote in his caption:
"We’re in a global renaissance—art, music, storytelling, filmmaking, and editing are thriving like never before. Why? Social media has made creativity the most valuable currency for businesses of all sizes."
Kevin O’Leary explained how the rise of social media has created more opportunities for creative professionals. He encouraged artists to recognize their importance in this digital age, saying:
"If you’re an artist, this is your moment. The world needs you now more than ever. It’s the circle of life, the circle of art."
His post further talked about this shift has allowed artists to showcase their work to a global audience, reaching brands and individuals in ways that were not prominent in previous times.
Kevin O'Leary’s message highlighted how creativity is more than just artistic expression; it has become a valuable tool for driving engagement and success in today’s interconnected world. He said that by understanding this concept, artists can seize opportunities to grow and contribute to the evolving digital world.
Kevin O'Leary's view abot the rising value of creators in the digital economy
In a LinkedIn post, Kevin O'Leary elaborated on this topic by sharing that his biggest business expense is now social media and customer acquisition. He discussed the critical roles played by storytellers, videographers, photographers, and editors in his business.
"I used to pay creators $20k a year; now it’s half a million. Why? Because storytellers and creators are the gold of the digital economy," O’Leary wrote.
He explained that businesses increasingly rely on creators to produce compelling content, engage audiences, and drive revenue. He encouraged creators to embrace their role, pointing out their importance in helping brands grow and succeed.
"If you can create and storytell, you are incredibly valuable today," he said.
Fans can watch Kevin O'Leary in the latest season of Shark Tank, which airs every Friday at 8 pm ET on ABC and can be streamed on Hulu.
