Nicole "Snooki" Polizzi from Jersey Shore: Family Vacation has amassed significant wealth through her reality TV career and business ventures. As per Celebrity Net Worth, the MTV star's net worth reached $4 million as of 2024, built from her Jersey Shore salary which grew from $2,200 to $150,000 per episode. Her main residence in Florham Park anchors her collection of high-value possessions.
Polizzi owns multiple properties, luxury vehicles, custom furnishings, and designer accessories, and made notable wedding investments. Her income streams include The Snooki Shop retail chain with stores across New Jersey and New York, brand partnerships with Cheez-Its and Hasbro, plus a line of baby gear called MAWMA. Snooki also earned additional income through three published books, including a New York Times bestseller.
Jersey Shore: Family Vacation star Snooki's major investments
Real estate portfolio
Nicole "Snooki" Polizzi’s primary investment stands in Florham Park, New Jersey. As per The Richest Magazine, the $2.6 million mansion, purchased in 2015, measures over 4,000 square feet. The custom-built home features four bedrooms and four-and-a-half bathrooms.
A standout feature includes the main bathroom with distinctive black and white tiling. The mansion sports a walk-in closet larger than several other rooms, housing her extensive wardrobe and accessories collection.
In 2020, the Jersey Shore: Family Vacation star expanded her real estate holdings with an $850,000 waterfront property in Toms River, per Jersey Digs magazine. The five-bedroom, three-and-a-half-bathroom colonial sits on prime waterfront land with direct lagoon access to Barnegat Bay. A private dock equipped with a boat lift allows water access.
The property features luxury outdoor amenities including a heated saltwater swimming pool, outdoor fireplace setup, and Tiki hut entertainment area. A second-floor balcony provides sweeping water views.
The Jersey Shore: Family Vacation star’s real estate ventures include a successful flip in 2015. Polizzi purchased a New Jersey property for $370,000 and later sold it in 2021 for $740,000, documenting the renovation process on her FYI Television series Nicole & Jionni's Shore Flip. The show highlighted her hands-on involvement in the interior design aspects of the project. Her husband Jionni LaValle managed the construction elements of the renovation.
Vehicle collection
As The Richest magazine reported, Polizzi made her largest automotive purchase with a 2011 Cadillac Escalade EXT. The fully loaded SUV cost $85,000 and came equipped with premium leather interiors, a state-of-the-art entertainment system, and advanced safety features. She maintained the vehicle in mint condition and later sold it through an eBay auction for $77,000.
Following her family's growth, the Jersey Shore: Family Vacation star opted for a 2012 Land Rover LR4, spending $68,000. The family-oriented luxury vehicle packs a 375-horsepower V8 engine with all-terrain handling capabilities. The LR4 comes with premium touches like heated leather seats, a panoramic sunroof, and a third-row seating configuration for extra space.
Custom home furnishings
As per Lifestyle and Style Mag, Polizzi commissioned a $10,000 custom-designed couch inside her Florham Park mansion. The centerpiece furniture features premium Italian fabric, hand-stitched detailing, and specially designed comfort elements.
The massive walk-in closet setup required significant investment in professional storage solutions. The space includes wall-to-wall custom cabinetry, a center island with jewelry storage, glass display cases for handbags, and rotating shoe racks. LED lighting systems highlight different sections while a dedicated vanity area comes with professional makeup storage.
Designer accessories collection
Jersey Shore: Family Vacation star’s handbag collection stands as one of her most valuable portable assets. She owns multiple Louis Vuitton pieces, with each bag valued at around $2,000, per The Richest magazine. The collection spans several signature styles including the Neverfull, Speedy, and Alma models. Her Burberry collection features classic check patterns and limited edition pieces.
The Gucci selection includes both classic and seasonal designs. Her Michael Kors bags round out the everyday luxury section. Her jewelry collection highlights three statement bracelets worth $5,000 combined, featuring precious stones and custom designs.
MTV aired Jersey Shore: Family Vacation season 7 reunion on January 23, 2025.