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Ashley Graham is set to come back as the co-host of the second installment of the reality series Side Hustlers. The show tracks female entrepreneurs as they receive guidance to develop their side projects into possible full-time enterprises.
The second season of the show will premiere on August 16 and will be available to stream on the Roku channel. Hello Sunshine, a division of Candle Media, is producing the five-episode series in collaboration with Ally Financial.
Actress, supermodel, designer, author, and media personality Ashley Graham will serve as the mentor and investor. As of March 8, 2024, Celebrity Net Worth estimates the 36-year-old's net worth to be approximately $10 million. She has accumulated wealth from her work as a successful model.
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Throughout the show, Side Hustlers, aspiring female entrepreneurs build their side businesses under the direction and supervision of their mentors to leave their day jobs to pursue their dreams full-time.
These entrepreneurs compete for the opportunity to balance the demands of their day jobs and personal lives while creating multimillion-dollar businesses. The official synopsis of the show reads:
"With life-changing investments on the line, these entrepreneurs strive to rise to the challenge and turn their side hustles into their main hustles"
Who is Side Hustler's Ashley Graham?
Fans of Ashley Graham Ervin might be familiar since she started modeling. She made her debut as the first plus-size model and was featured on the cover of the Sports Illustrated Swimsuit Issue in 2016.
In 2017, she published her first book, A New Model: What Confidence, Beauty, and Power Really Look Like, which tackles body acceptance.
She was discovered at the age of twelve in a Nebraska mall, and a year later she signed with a global modeling agency. Her massive social media following, which was boosted by a 2015 TEDx address, has elevated her to the status of an international role model for women and girls.
Ashley Graham's popularity has led to partnership opportunities like plus-size lingerie with Addition Elle and swimsuit collaborations with Swimsuits for All. Any association with her nearly always results in a viral hashtag or campaign.
In 2010, she married Justin Ervin and they share 3 kids together, Isaac (3) and twins Roman and Malachi (2). Graham has also made appearances on several television programs, including American Beauty Star, Ashley Graham Project, and What Would You Do? Season 13, and Barbie Dreamhouse Challenge Season 1.
Graham enlisted her sister Abigail in 2019 to serve as the face of her most recent project, Swimsuits For All. The two appeared in several ensembles from the summer 2019 capsule collection for a photo session on Punta Cana's beaches, which was captured by Ben Watts.
Ashley Graham has additionally starred in music videos for Maroon 5's Girls Like You, featuring Cardi B, and DNCE's Toothbrush. She is represented by IMG, WME, and Copper.
In 2009, she and several plus-size models posed for an editorial in Glamour headlined 'These Bodies are Beautiful at Every Size'. Throughout her career, she has been vocal about body positivity and has been actively working on redefining beauty standards in the fashion industry.
Side Hustler season 2 will be released on August 16, 2024, on the Roku Channel, co-hosted by Ashley Graham and Emma Grede.
