How rich is Lori Greiner? Shark Tank star net worth explored

Lori Greiner, best known as a prominent investor on the ABC reality series Shark Tank, has built an impressive fortune through her entrepreneurial skills and innovative inventions. According to Celebrity Net Worth, Greiner has a net worth of approximately $150 million as of 2024.

Greiner has amassed wealth through her business ventures, including her popular QVC show, Clever & Unique Creations, and her extensive portfolio of inventions, which includes over 120 patents. Her success on Shark Tank, where she is known as the "Queen of QVC," has made her one of the most successful investors in the show's history.

---

Shark Tank star Lori Greiner's path to success and $150 Million net worth explored

What made Lori Greiner successful?

Lori Greiner’s path to success can be attributed to her ability to create innovative products and strategically market them. Her first breakthrough came in the mid-90s when she invented a plastic earring organizer, which was picked up by J.C. Penney and quickly became a best-seller.

This success helped her establish her brand, For Your Ease Only and led to the creation of a range of products designed to solve everyday organizational problems. Greiner’s knack for identifying consumer needs and developing practical solutions became the cornerstone of her business.

In addition to product development, Greiner revolutionized marketing by leveraging TV shopping channels like QVC, where she became a household name.

Her long-running show, Clever and Unique Creations by Lori Greiner, allowed her to directly showcase her products to millions of viewers. Her appearances on QVC helped her build a loyal customer base and solidify her position as the “Queen of QVC.”

Greiner’s success extended beyond her business ventures to her role as a judge on Shark Tank. Her investments in companies like Scrub Daddy and Squatty Potty helped her amass a diverse portfolio.

Lori Greiner made a significant return on her investment in Scrub Daddy, a unique sponge brand that changes texture based on water temperature.

While exact figures aren't publicly available, Scrub Daddy has generated impressive revenue, with estimates reportedly ranging from $209 million to over $400 million in retail sales, as per Greiner’s own website. Greiner's 20% stake has likely earned her millions.

Another of her successful investments, Squatty Potty, which she funded with $350,000 for a 10% stake in 2014, is now valued at $50 million and has generated $222 million in retail sales, as per Greiner’s website, earning around $5 million from her share. Additionally, reportedly Griener makes about $50,000 per episode of Shark Tank.

---

Early life and personal background

Lori Greiner was born on December 9, 1969, in Chicago, Illinois, and grew up on the Near North Side. She is the second daughter of a real estate developer and a psychologist. Her parents got divorced when she was 8 years old, and later Greiner pursued a career in communications, eventually earning a degree from Loyola University Chicago.

While in college, she worked for the Chicago Tribune and initially aspired to be a playwright, but it was her passion for inventing that ultimately led her to the entrepreneurial path.

Greiner started by making and selling jewelry. It wasn't long before she transformed this passion into a business. She created the earring organizer, which sold out very fast and formed the base of her brand.

Besides her professional life, Greiner met her husband Dan Greiner in the late 90s and got married in 2010. He is the CFO of her company, and they own a property in Chicago and another in a suburb of Philadelphia.

---

Tune in for new episodes of Shark Tank on ABC airing on Fridays at 8 PM ET and are available to stream on Hulu.