"I’m not cut out to be a housewife alone" — Dubai Bling star Safa Siddiqui announces her real estate venture

Season 3 of Dubai Bling premiered on Netflix on January 8, showcasing the cast’s lives in Dubai. Safa Siddiqui, a standout cast member, broadens her focus this season by launching a new business venture.

Safa recently announced her entry into real estate, adding a new dimension to her career. In an interview with Arabian Business on January 10, 2025, she shared,

“I’m not cut out to be a housewife alone, I need that mental stimulation to give me satisfaction and purpose. explaining her decision to pursue professional goals.

Her company, Decisive Living, offers services in real estate, business set-ups, and visas, aiming to assist people in settling in Dubai. Before joining Dubai Bling, Safa worked for eight years in luxury real estate, providing her with relevant experience for this role. Partnering with business developer Dyuti Parruck, she seeks to contribute to the market while managing her responsibilities at home.

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Dubai Bling star Safa’s passion for real estate

Safa Siddiqui, known for her experience in the luxury property market, has launched her new venture, Decisive Living. The company specializes in real estate transactions, business setups, and visas, helping people establish themselves in Dubai.

Safa said, "I owe so much to this city for what I’ve been able to achieve."

In season 3 of Dubai Bling, Safa briefly collaborated with Zeina Khoury at Zed Capital to explore a return to real estate. In the first episode, Zeina said,

“Safa and Fahad own a portfolio of properties. Now, she wants to explore how she can come back into real estate and be part of my new venture.”

Although her time there was limited due to her role as a mother, the experience reaffirmed her interest in the industry. Through Decisive Living, Safa is utilising her skills to assist others in finding homes and settling in Dubai.

Safa has also expressed her appreciation for the opportunities Dubai offers. Announcing her company, she shared,

“Crazy things can happen in Dubai,” highlighting her connection to the city and its potential.

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Safa's perspective on balancing personal and professional roles

On Dubai Bling, she is shown managing her role as a mother of two while staying active within her social circles. Launching Decisive Living introduces additional responsibilities as she works to establish her business alongside her personal life. Sharing an Instagram post on January 14, 2025, she wrote,

"First housewife, now CEO. I can finally announce my company @decisiveliving.ae for all things real estate, oh and we also do business set ups and golden visas in the uae too."

Safa expressed her deep appreciation for the city, sharing her desire to assist as many people as possible in making it their home. In interviews, she has shared her perspective on pursuing goals outside the home.

Safa Siddiqui values her role in the family but has emphasized the importance of professional challenges for a sense of purpose. Launching Decisive Living allows her to pursue meaningful work. In collaboration with Dyuti Parruck, she has strategically positioned the company in Dubai’s real estate market.

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New episodes of Dubai Bling season three are currently streaming on Netflix.