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Farhana Bodi, a Dubai-based influencer and entrepreneur, returned to the spotlight with the release of Dubai Bling season 3, which premiered on Netflix on January 8, 2025. Known for her platform I Woman of the World, Farhana combines fashion, family, and entrepreneurship while maintaining her connection to her Indian heritage.
As the only Indian cast member on the reality series, she views her role as an opportunity to represent her background on a global platform.
"I want every Indian girl to feel inspired by my journey and know that their culture and dreams can coexist on a global stage," Farhana shares.
The series offers an insight into her lifestyle in Dubai while addressing the challenges she faces in balancing motherhood, business, and her public life. Season 3 of Dubai Bling features stories of various cast members, with Farhana’s journey focusing on her path from South Africa to Dubai and her efforts to empower women through her platform.
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Dubai Bling star Farhana on balancing identity, business, and reality TV
Farhana Bodi’s role in Dubai Bling highlighted her journey as an entrepreneur, influencer, and mother navigating life in the city of Dubai. She shared that she viewed the series as a platform to share her story and encourage others.
“It was an opportunity to showcase the vibrant lifestyle of living in Dubai while highlighting my entrepreneurial journey and the unique challenges of balancing motherhood, business, and social media,” she explained.
Her journey began in South Africa, where she grew up surrounded by diverse cultures. Inspired by this background, Farhana moved to Dubai and launched her blog, I Woman of the World, to empower women and celebrate their resilience.
“I wanted to create a space where women could connect, inspire, and uplift each other. It’s about showing that every woman has the power to achieve her dreams,” she shared.
She admitted the show provides only glimpses of her multifaceted life.
“There’s always more depth to a person than what’s shown on screen,” she noted.
While the series amplified her brand, Farhana talked about staying true to herself amidst public scrutiny. She said that for her, authenticity is key, even when navigating reality TV’s challenges.
Representing Indian culture on a global stage
As the only Indian participant on Dubai Bling, Farhana Bodi represented her heritage on a global stage.
“It’s an honour to be a global Indian face on such a platform,” she stated.
Farhana used her role to address stereotypes and inspire Indian women to believe in their potential in Dubai Bling. Her journey began as a makeup artist in London before transitioning to a global influencer based in Dubai. Reflecting on her background, she said:
“Growing up in South Africa, I was fascinated by the blend of cultures. Moving to Dubai gave me a global platform to connect with people worldwide through social media.”
Farhana’s connection to her heritage extended beyond her work. Her personal style incorporated elements of her cultural background, blending traditional influences with modern trends. She described her approach to fashion as “a blend of sophistication, boldness, and a touch of edge.”
Through her platform, I Woman of the World, and her role in Dubai Bling, Farhana aimed to share her experiences and encourage women to recognize their strengths and capabilities.
Watch Dubai Bling season 3 currently streaming on Netflix.
