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Shark Tank investor Lori Greiner is known for her instinct to recognize whether a product is a "hero or a zero." During her time on the series, Lori has shared important advice with young aspiring business owners and has discussed the hurdles she faced on her entrepreneurial journey.
Lori Greiner posted a video clip on her official Instagram account on Sunday, January 5, 2025, where she shared the main reason behind her success. Lori said that self-belief is the key to be successful and continued:
"I believed in myself, I knew my direction and I never let anyone put me in a box."
The Shark Tank investor wrote in the caption:
"This is the best thing I did to become successful"
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According to Lori's biography on ABC, she has a "90% success rate on new items launched" and "marketed over 1,000 products and holds 120 U.S. and international patents." The Shark Tank investor has been awarded with the Sherry Lansing Woman of the Year Award and an Important Woman in Television Award by the Paley Center.
Lori's self-written guide, Invent It, Sell It, Bank It, has been named top 10 business books by Amazon.com. It is also one of the top business books of 2014 in the Wall Street Journal.
Shark Tank investor Lori Greiner shares a piece of advice to attain success
In the Instagram reel, Lori Greiner reflected on the importance of following one's instinct and doing what one believes in. The Shark Tank investor shared that if someone has an idea or plans on starting a business or launching a specific product, listening to one's inner voice is essential.
According to Lori, there will be a lot of background noise with other people sharing their own opinions and recommending what to do next, but one should listen to themselves first. Lori elaborated:
"What is the best thing I did to be successful? I think the best thing I ever did was I stuck to listening to myself and believing in myself. People, when you create a business or a product, you have an idea, there's gonna be all sorts of opinions."
The Shark Tank investor further said that at the beginning of an entrepreneur's journey, there will be a lot naysayers but the key is to stay consistent with the growth mindset. Reflecting on her journey to becoming a self-made successful entrepreneur, Lori shared that she had strong faith in her vision:
"People are going to be telling you, this can't work or you can't do that or it's been done before and it's failed. I didn't listen to anybody. I did exactly what I believed in, what I knew would work, and what I wanted to do."
To get more advice and life lessons from the Shark Tank star, viewers can follow Lori on her official Instagram account. All previous episodes of the ABC show are available on ABC.
