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On July 6, 2023, Dubai Bling star Safa Siddiqui welcomed the Vogue India magazine team for an intimate closet tour at her Dubai residence. The Iraqi-British fashion designer and reality TV personality, who won Reality TV Star of the Year at Golden Wings Awards 2023, discussed her approach to style choices in the feature. When asked about prioritizing between style and comfort, Siddiqui stated,
"Definitely style. If you see my outfits, none of them are comfortable. But I get so much happiness from wearing these pieces. It's like I have to deal with it for that moment."
The Dubai Bling star, who launched her fashion brand in 2023, maintains an active social media presence with 1.5 million followers. She currently serves as CEO of Decisive Living, a luxury real estate firm in Dubai, while expanding her presence in the fashion industry through collaborations with established designers.
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Dubai Bling actress Safa gives a peek into her fashion choices
During the Vogue India feature, Siddiqui opened her Dubai residence for an extensive closet tour. The magazine's photoshoot, staged at the Waldorf Astoria DIFC, highlighted multiple high-fashion ensembles.
As Dubai Bling star detailed, the star collaborated with stylist Marie Jose Laham to create striking looks. Her first outfit showcased a custom-made blue tulle creation from Amato Couture, complemented by natural diamonds, sapphires, and emeralds from Al Fardan Jewellery Dubai. The second look emphasized her current fashion obsession through a handcrafted feather ensemble by Femme Fatale.
Siddiqui's fashion journey started in Dubai in 2013 when she purchased her first luxury item. Her initial Christian Louboutin heels purchase marked the beginning of her high-fashion collection. She received the Reality TV Star of the Year award at the Golden Wings Awards. For this milestone event, she chose an Atelier Zuhra creation featuring a flowing tail and elaborate embellishments.
Safa Siddiqui's wardrobe now includes pieces from prestigious fashion houses and she maintains strong connections with designers across Dubai and India. The Golden Wings Awards ceremony acknowledged her contributions to Middle Eastern entertainment and fashion.
During the Vogue interview, she shared insights about developing her personal brand while expanding her business interests. Dubai Bling star’s fashion selections frequently incorporate statement pieces, bold designs, and attention-commanding silhouettes.
Additionally, the reality star actively promotes these choices through her social media channels, where she regularly updates her followers about her latest style selections and fashion ventures. Dubai Bling star’s style transformation continued with frequent collaborations with Indian designers. During her recent India trip, she worked with Amit Agarwal, choosing pieces that merged Western and traditional elements.
She participated in multiple photoshoots with Papa Don't Preach by Shubhika, embracing vibrant colors and detailed embellishments. Her interest in Indian fashion extends particularly to lehengas, which she frequently selects for formal occasions.
Background
Born in London to Iraqi immigrant parents in 1988, Safa Siddiqui relocated to Dubai in 2013. Her marriage to Fahad Siddiqui, Executive Director of the Siddiqui Group of companies in Mumbai, took place in October 2019. Their relationship began through professional connections in Dubai's business community.
Her dual cultural background influences her fashion choices, often incorporating elements from both Western and Middle Eastern styles. Safa Siddiqui's career path took a significant turn in 2023 with the launch of her fashion brand. This development followed her successful stint in real estate.
Recently she made an appearance in Dubai Bling season 3 which aired on January 8, 2025, on Netflix. Following the premiere, Siddiqui announced her new role as CEO at Decisive Living, a luxury estate firm in Dubai on January 14, 2025.
Fans can watch all episodes of Dubai Bling season 3 on Netflix.
