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During the TushBaby pitch in Shark Tank season 10, Kevin O'Leary left the negotiations after founder Tammy Rant dismissed multiple viable offers while waiting for Lori Greiner's input. TushBaby entered the show seeking $200,000 for 10% equity. Daymond John offered the exact ask within minutes. Rant hesitated, prompting O'Leary to offer $200,000 for 15%.
As Rant continued to wait for Greiner, O'Leary exclaimed:
"I'm out, you pissed me off, I'm out, I'm out. You don't sell someone else when they're not there for you and there's only one Mr Wonderful. Now you better talk her into the deal or you walk out of here with nothing. I'm done with you, I'm sorry."
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The Shark Tank company showed strong metrics - 2,500 units sold in five weeks at $79 retail with a manufacturing cost of $21.81. Their ergonomic baby carrier, designed for children up to 44 pounds, had already raised $124,212 on Kickstarter and $127,498 through IndieGoGo before appearing on the show. By the end of the episode, the company left the tank with Lori’s offer.
Shark Tank's Kevin O’Leary left negotiations when the founder waited for Lori Greiner
After the pitch on Shark Tank, Daymond John immediately recognized the market potential. Within minutes of Rant's presentation, the Shark Tank investor offered the exact amount she requested - $200,000 for 10% equity. This strong start prompted Kevin O'Leary to join the bidding with a $200,000 offer for 15% equity. Robert Herjavec questioned the safety aspects of the product design.
Mark Cuban expressed reservations about building a company around a single product. Both sharks ultimately stepped away from potential deals, citing these concerns.
Despite having two offers on the table, Rant remained focused on attracting Lori Greiner as an investor. Her prolonged negotiations visibly frustrated Daymond John as Rant continued to delay accepting his matching offer.
Kevin O'Leary cautioned Rant about the risks of dismissing viable deals while hoping for Greiner's involvement. The tension peaked when O'Leary pulled his offer with sharp words.
He stated his dissatisfaction with Rant's negotiation approach and left the discussions. Daymond John also withdrew his initial matching offer of $200,000 for 10% equity due to Rant's extended hesitation. This left Lori Greiner as the sole potential investor. Greiner then stepped in with an offer of $200,000 for 20% equity - double the equity Rant had originally proposed.
Despite the higher equity requirement, Rant quickly accepted Greiner's offer. This rapid acceptance, following her earlier reluctance with other offers, intensified the frustration among the remaining Shark Tank investors.
Post-show developments
As per Shark Tank Blog, the deal with Greiner never moved forward to completion following the show. However, this setback did not impede the company's growth trajectory. By 2022, TushBaby reached $10 million in annual sales. The company expanded beyond its original hip-seat carrier. Their product line grew to include changing mats, pacifier protectors, tote bags, and specialized carrying accessories.
The business faced market challenges from competing products attempting to replicate their design. Rant engaged in multiple instances of defending TushBaby's intellectual property rights against market copycats. The company established a strong online sales presence through Amazon and its direct website platform.
TushBaby developed a significant social impact component to its business model. They initiated a donation program that provides carriers to families with children affected by cerebral palsy. The company also implemented a 25% discount program for families with special needs children. These initiatives became central elements of their business operations while maintaining steady market growth.
By April 2024, TushBaby's lifetime sales surpassed $11 million. The company maintained consistent product availability through multiple sales channels while continuing to introduce new variations of its original carrier design.
Fans can watch new episodes of Shark Tank on the ABC network.
