"Play to win" — When Shark Tank mentor Mark Cuban reflected on his influence after purchasing the Mavericks

Dallas Maverick owner Mark Cuban during the Laker game against the Dallas Mavericks on March 31, 20 - Source: Getty
Dallas Maverick owner Mark Cuban during the Laker game (Image via Getty)

Mark Cuban, a renowned entrepreneur and Shark Tank mentor, discussed his approach of transforming the Dallas Mavericks. In an episode aired on October 2, 2024, Cuban appeared on Flagrant podcast hosted by Andrew Schulz and Akaash Singh. He spoke about the strategies for improving the team’s performance in an episode that aired on October 2, 2024.

Cuban’s acquisition of the Mavericks in 2000 marked a shift for the franchise, which had faced challenges throughout the 1990s. His initiatives contributed to consistent playoff appearances for over a decade.

He said, "I had to send a message, that we are going to play to win."

Cuban spoke about his focus on fostering a culture centered on hard work and success. He explained how upgrading team facilities and providing additional resources were central to these efforts. The discussion also included Cuban’s thoughts on the upcoming NBA season and his perspective on current team dynamics.


Mark Cuban’s approach in transforming the Team Mavericks

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When asked about the changes he introduced upon purchasing the Mavericks, Mark Cuban described his commitment to improving the team’s operations.

“I just walked in the door and said, ‘Things are going to change,’” he explained.

Cuban emphasized that dedication to success was non-negotiable. Addressing the concerns raised by players, he implemented improvements to travel arrangements and facilities.

“I remember my first meeting with the team,” Cuban shared. “A player mentioned staying in places without room service and struggling to find food late at night. That had to change.”

Cuban’s solutions included upgrading to luxury hotels, improving the team plane, and revamping the locker room. These measures aimed to enhance the players’ overall experience and performance. In addition to logistical improvements, Cuban introduced dedicated player development coaches.

“Back then, teams invested minimally in skill development,” he said. “We brought in former Mavericks to work individually with players, a practice now common in the league.”

Cuban noted that the team had been allocating more resources to PCs than to player development, which he found unreasonable. These efforts contributed to the Mavericks becoming a more competitive team, culminating in an NBA championship in 2011.


Impact on the NBA and reflections on the current season

Mark Cuban’s initiatives influenced not only the Mavericks but also other NBA teams. His approach to prioritizing player development and improving resources has become a model for the league.

During the podcast, Mark Cuban shared his thoughts on the upcoming season, noting that the Celtics remain strong contenders and expressing cautious optimism about the Knicks’ potential.

“The Celtics look good, but the Knicks might surprise everyone,” Cuban said, acknowledging the team’s roster improvements. However, he added, “I’m not putting a lot on the Knicks just yet; I’d bet a month’s rent, maybe.”

Discussing broader league trends, Cuban provided insights into the importance of team chemistry and effective management. He highlighted the need for maintaining focus amid off-court distractions, using the example of players launching sneaker companies.

“It’s a bold move, but it’s not always the best for on-court focus,” he said.

According to the hosts of the podcast, Cuban’s contributions to the Mavericks and the NBA set a precedent for how teams now operate. He explained that investing in resources and establishing a professional environment highlighted the potential impact of strategic leadership on team success.


Watch Mark Cuban in the latest season of Shark Tank airing every Friday at 8 pm ET on ABC.

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