Shark Tank season 16 episode 9 recap - Heirloom trunks pitch makes an impression while Jamie Kern Lima appears as guest mentor 

Episode 9 of Shark Tank season 16 aired on January 24, 2025, featuring four entrepreneurs presenting their products to the Sharks. Jamie Kern Lima appeared as a guest mentor alongside the regular panel.

The pitches included a range of items designed to meet specific needs: heirloom keepsake trunks, an easy-to-sew quilt kit, swimsuits, and outdoor performance socks for women.

Lindsay Mullenger from St. Louis pitched Petite Keep, a business making heirloom-quality keepsake trunks, seeking $400,000 for 5% equity. She highlighted the company's growth and desire for a strategic partner.

Mike O'Dell from Oklahoma introduced Legit Kits, a business simplifying quilting for all skill levels, requesting $150,000 for 5% equity. His pitch included financial details and plans for expansion.

The episode also featured Hayley from New London, Connecticut, pitching onewith, a swimsuit line, and Brittany Coleman presenting Tough Cutie, a company focusing on performance socks for women. Both entrepreneurs sought investments to scale their businesses, leading to additional discussions and deals among the Sharks.

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Heirloom keepsake trunks and quilting kits gain attention in Shark Tank

In this episode of Shark Tank, the first pitch featured Lindsay Mullenger from Petite Keep, seeking $400,000 for 5% equity in her company that creates heirloom-quality keepsake trunks. Highlighting her business’s growth, she shared projections of $10 million in sales for 2024.

When Mark Cuban questioned why she sought investment despite being profitable, Lindsay responded,

“I’m interested in having a strategic advisor that has skin in the game, in the business.”

Jamie Kern Lima shared a story, connecting personally with the idea of keepsakes. She said,

“The first thing I was handed was a necklace that my grandma had given to my birth mom.”

Lindsay attracted multiple offers and eventually accepted a joint deal with Jamie, Barbara Corcoran, and Mark Cuban. The agreement provided $400,000 in exchange for 15% equity, split equally among the three Sharks.

Mike O’Dell introduced Legit Kits, a company simplifying the quilting process with ready-to-sew kits. He sought $150,000 for 5% equity, presenting a steady sales trajectory that reached $1 million in 2023.

Kevin O’Leary matched the valuation but proposed a $10 per unit royalty in perpetuity. Despite Barbara’s concerns about the product range, Mike chose to partner with Kevin, focusing on growth and operational efficiency.

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Swimsuits and performance socks make impressions in Shark Tank

The third pitch in this episode of Shark Tank came from Hayley, founder of onewith, a company offering seamless swimsuits. She sought $200,000 for 5% equity and shared her business's progress, revealing $2.3 million in sales since its launch in 2021. Hayley emphasized the company’s direct-to-consumer model, which contributed to a 75% gross margin and an 11% return rate.

Barbara Corcoran and Jamie Kern Lima jointly offered $200,000 for 20% equity, with the condition that the business would not expand into retail. Hayley accepted their joint proposal, aligning with their vision for the brand’s growth.

The final pitch featured Brittany Coleman, founder of Tough Cutie, a brand focused on outdoor performance socks for women. She requested $100,000 for a 10% equity stake. Brittany highlighted the demand for high-quality, durable socks tailored to women’s needs.

Barbara Corcoran offered $100,000 for 25% equity. After careful consideration, Brittany accepted Barbara’s offer, forming a partnership to scale her business. This deal marked the conclusion of the episode, with all four pitches securing investments from the Sharks.

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Watch new Shark Tank episodes airing every Friday at 8 pm ET on ABC.