Shark Tank update- What happened to BooBoo Goo after the show?

BooBoo Goo was introduced on season 5 of Shark Tank by Andrew Kavovit and his six-year-old daughter, Kiowa Kavovit. Their innovative product aimed to make wound care fun and appealing for children while offering a safer, organic alternative to traditional bandages.

The Kavovits sought a $100,000 investment for 17.5% equity. Ultimately, they secured a deal with Kevin O’Leary, who offered $100,000 for 25% equity, contingent on the patent's approval.

Following their Shark Tank appearance, BooBoo Goo generated significant interest. However, challenges in production and distribution delayed its market debut. While the company faced setbacks and ceased operations in 2017, the Kavovits have since rebranded as Eco Bandages.

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BooBoo Goo's pitch on Shark Tank

BooBoo Goo was pitched in Shark Tank season 5 episode 16, during a young entrepreneurs' special. The product stood out as a creative solution for parents and children who disliked traditional bandages. Kiowa, who invented the product at just six years old, charmed the Sharks with her confidence and innovation.

During the pitch, Andrew described BooBoo Goo as organic, non-flammable bandages designed to reduce visibility compared to traditional bandages. The Kavovits emphasized their need for investment to develop and market the product. Kiowa even handed out samples, showcasing BooBoo Goo’s colorful, paint-on application.

While most Sharks were intrigued, they had reservations. Mark Cuban and Barbara Corcoran doubted the product's potential to disrupt the market, citing concerns about consumer education and demand. Lori Greiner liked the concept but believed it was too early for investment.

Kevin O’Leary, however, saw promise in BooBoo Goo, provided the pending patent cleared. He offered $100,000 for 25% equity, with plans to license the product to major bandage manufacturers. Andrew and Kiowa accepted his offer, marking a significant milestone for the family’s venture.

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What happened to BooBoo Goo after Shark Tank?

After their appearance on the show, BooBoo Goo gained attention and began negotiations with a prominent bandage manufacturer. Their website, initially inactive, soon announced plans for the product's release by 2015. Additional products, including BooBoo Bites, BooBoo Burns, and BooBoo Salve, were also in development.

Kiowa Kavovit’s Shark Tank experience launched BooBoo Goo and inspired countless young entrepreneurs. Reflecting on her journey at age seven, she told ABC News,

“I want to tell kids that you can be something, even though you’re small.”

Despite this promising start, the company faced production and distribution challenges. In 2016, a Facebook update disclosed delays, with Kiowa expressing excitement about their first bulk batch of BooBoo Goo undergoing consumer testing. However, these efforts did not translate into a successful market launch.

As per Shark Tank Recap, by January 2017, BooBoo Goo ceased operations. The reasons behind the closure remain unclear, but it marked a turning point for the Kavovits.

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The rise of Eco Bandages

In 2022, the Kavovits rebranded their venture as Eco Bandages, promoting it as the original BooBoo Goo. The new product line includes liquid bandages in shades such as Sand, Honey, Mocha, Positively Pink, and Ocean Blue. According to their website, shipments began in October 2023, and sales have since continued through different online platforms.

Although BooBoo Goo no longer exists, its legacy continues through Eco Bandages. The brand’s focus on environmentally friendly and innovative solutions reflects the same values that captured the Sharks’ interest in the business reality TV show.

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Shark Tank airs every Friday on ABC at 8/7c.