“Super easy to use AI to create a virtual human” – Shark Tank star Mark Cuban talks about the potential of AI

Mark Cuban, the billionaire entrepreneur and long-time investor on Shark Tank, shared his thoughts on the transformative potential of artificial intelligence (AI) during a podcast with Jules Terpak on December 17. Reflecting on AI’s ability to create “virtual humans,” Cuban explained,

“If it becomes super, super easy to use AI to create a virtual human, you can also create a virtual ‘you.’”

He further described a future where people could have “derivative versions” of themselves, such as different avatars representing diverse characteristics. During the conversation, he noted that this technology could significantly alter entertainment and interpersonal interactions, creating a world where virtual environments blur the lines between real and artificial.

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Shark Tank: Mark Cuban on AI’s impact

In his discussion with Jules Terpak, Cuban outlined a vision of how AI could reshape the way individuals and businesses operate. He cited his investment in VirtualHumans.com, a company specializing in creating AI-driven avatars, as an example of the technology’s potential.

“You’ll have your own [AI model]. Jules will have one. Mark will have one... and it communicates for me if I want that to happen," he said.

The billionaire explained how AI could allow people to create virtual versions of themselves using personal data like emails and videos, enabling virtual interactions that blur the line between real and artificial. While acknowledging this future as inevitable, he expressed uncertainty about its impact, questioning whether it would enhance or challenge authenticity and human connection.

“It’s just going to be insane,” Cuban said, reflecting on the potential for AI to create a world where virtual interactions become indistinguishable from real ones.

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AI: Creator economy

The discussion highlighted AI's impact on the creator economy, with Terpak noting the pressure on creators to share personal details to connect with audiences, a trend AI could amplify. Cuban cited examples like Synthesia, which creates virtual avatars, and Notebook LM, which turns training manuals into conversational podcasts, showcasing effective AI applications.

Citing an example from one of his Shark Tank companies, Storage Scholars, Cuban explained how Notebook LM allowed for onboarding materials to be converted into an interactive podcast format, enhancing accessibility and engagement for employees.

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Mark Cuban’s legacy on Shark Tank

Since joining Shark Tank in its third season, he has built a reputation as one of the show’s most active sharks, investing in more than 85 businesses and mentoring many entrepreneurs.

Season 16 of Shark Tank will be his last as a regular investor, as Cuban has chosen to prioritize his family. He shared his reasons in an interview with TheWrap on 14 October, stating,

“I’m leaving just to spend more time with my kids... When they were younger, my wife and I got to tell them where to be and when; now they ain’t listening to us.”

Despite his departure, Cuban assured fans that he would continue to provide updates on the companies he’s invested in, underscoring his commitment to supporting businesses that align with his vision for innovation and growth.

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Shark Tank airs every Friday at 8/7c.