"The Sharks were the catalyst" — Shark Tank season 15 contestant Heather Kelly on overcoming debt

A new episode of Shark Tank featured an update from Heather Kelly on the latest episode that aired on December 13, 2024. Kelly is the founder of Heather's Choice, a brand offering dehydrated meals for outdoor enthusiasts.

Heather’s previous appearance on the show highlighted the significant challenges her business faced. This included having $1 million in debt and no cash reserves despite achieving a lifetime revenue of $5 million over nine years.

Heather credited the Sharks for pushing her to change, stating that she and her team were "slowly chipping away" at their debt, adding that they had cash in the bank now.

"The Sharks were the catalysts that helped me break free of one thing that was holding me back, and that was myself," Heather said.

While Heather left Shark Tank without a deal, she gained invaluable advice from the Sharks. During the update, Heather shared that the feedback she received from customers and viewers after the episode aired inspired her to continue her journey.

The former Shark Tank contestant revealed that implementing the advice from the Sharks helped her business generate $1 million in revenue in just seven months. She noted that this allowed her to begin addressing her debts and securing cash reserves.

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The challenges Heather faced before Shark Tank

In her original Shark Tank appearance, Heather Kelly presented, Heather’s Choice, her line of dehydrated meals designed for backcountry camping. These meals use wholesome ingredients, are sustainably sourced, and cater to outdoor enthusiasts.

Despite her product’s appeal, Heather disclosed financial struggles that left her company on the brink of collapse. After nearly a decade in business, Heather had accumulated $1 million in debt, was out of cash, and felt unsure about how to move forward. The Sharks offered Heather candid advice during her pitch.

“I see somebody afraid to say yes. You have to make it yourself,” Mark Cuban said as he encouraged her to overcome personal and professional hurdles.

Although Heather left without securing an investment, she emphasized that the experience and advice gave her a fresh perspective on her business. Heather resolved to address her debt while continuing to expand her product offerings. Her products include meals like bison chili, shepherd’s pie, and energy-packed snacks, Packaroons.

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What happened to Heather’s Choice post-Shark Tank 15 appearance?

After her episode aired, Heather received support and encouragement from customers and viewers. They motivated her to keep running her business while applying the Sharks' advice. One step she took was improving operational efficiency by partnering with a co-packer to streamline production.

During the update in episode 7 of Shark Tank, Heather reported progress. In the seven months since her Shark Tank appearance, Heather’s Choice generated $1 million in revenue, creating a positive cash flow for the business. This helped Heather to gradually reduce her $1 million debt.

Reflecting on her journey, Heather Kelly credited the Sharks' feedback for pushing her to address the challenges that had been holding her back.

"Since taking the Sharks' advice and expanding into new markets, we've done a million in revenue," the businesswoman said.

Heather’s Choice remains focused on providing meals and snacks for outdoor enthusiasts. Its products are available through various retailers, including REI, Amazon, and independent stores.

Heather’s update demonstrated the impact of customer support and actionable advice in overcoming business challenges. She discussed the importance of adapting and persevering through financial difficulties to achieve growth and stability. Heather's Choice completed 10 years in business, and she celebrated it with her team.

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New episodes of Shark Tank season 16, air every Friday at 8/7c on ABC.