Shark Tank in 2012 saw an interesting pitch from a company named FuzziBunz. This eco-friendly cloth diaper company, founded by Tereson Dupuy, experienced a rollercoaster journey after its appearance on Shark Tank episode 403.
Despite seeking $500,000 for a 15% stake in the company Tereson, and highlighting impressive sales figures, the company failed to get the funding from the Sharks.
This was because the company was facing significant challenges, including manufacturing issues and patent infringements.
Despite trying to launch the business in the premium markets, it didn't work, and the company shut down in September 2018. After this, in 2021, Tereson ventured into a new field. She was touring the USA in a camper van and later returned to New Orleans to pursue a career as a musician and artist.
FuzziBunz and it's journey after the Shark Tank appearance
The idea for FuzziBunz came to Tereson one day when she was seeking a cloth material that would help alleviate her son’s diaper rash. She then turned this idea into a business model and launched an international brand, selling in boutiques, chain stores, and online outlets.
She is now also known as the Mother of the Modern Cloth Diapers. These diapers help people live a more green and environmentally stable life.
FuzziBunz was a profitable company when it made its Shark Tank debut in 2012. The company, known for its fleece-lined, microfiber-padded cloth diapers, had already achieved over $24 million in sales when it came to Shark Tank.
The competition from cheaper, non-patented products gave a major challenge to the business, and Tereson had to take the tough decision to close the business in 2018.
This also meant a significant shift in her professional life. In July 2021, she was traveling across the USA in a camper van, exploring the country and seeking new experiences. By May 2023, Tereson had returned to her roots in New Orleans, where she pursued her passions as a musician and artist.
This creative journey marked a departure from her previous entrepreneurial endeavors, allowing her to explore different versions of her talents and interests.
Current endeavors of FuzziBunz owner Tereson Dupuy
Tereson Dupuy has left all previous ventures behind her and has taken the education route to further her career. She has been working on establishing a business coaching enterprise.
Her experiences with her business of eco-friendly diapers, both its successes and challenges, have equipped her with valuable insights into the entrepreneurship world, well enough for her to pass on her learnings to others who come in.
Through her coaching business, she aims to share her knowledge and help other aspiring entrepreneurs navigate the complexities of starting and running a business.
FuzziBunz’s story is a truly inspiring one. Tereson went on to showcase to the world innovation when she came up with the diapers, then showed them resilience. Even in the face of adversity, she stood by her business and showed transformation as she embarked on a new career trajectory.