Who is Emma Grede? All about The Side Hustlers star

Emma Grede is the CEO and co-founder of Good American and is also starring in the latest installment of The Side Hustlers as a mentor. The show tracks female entrepreneurs as they receive guidance to develop their side projects into full-time enterprises. The second installment of the show will premiere on 16 August and will be available to stream on the Roku channel.

Throughout the show, aspiring female entrepreneurs build their side businesses under the direction and supervision of influential investors to leave their day jobs to pursue their dreams full-time. These entrepreneurs compete for the opportunity to balance the demands of their day jobs and personal lives while creating multimillion-dollar businesses.

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More about The Side Hustler's Emma Grede?

Born in London, United Kingdom, on September 23, 1982, the 41-year-old went to the neighborhood general school. Emma Grede was raised in Plaistow, east London, where her mother worked on the Swiss trading desk at Morgan Stanley. Her father was a BT engineer. Emma had plans to become a fashion designer but left the London College of Fashion early to pursue work, first in public relations. Emma told The Guardian,

“I was hustling seven days a week from 15 to 18. Before I got a job at a fashion show production company, I did the rounds, I went around crossing off the jobs I didn’t want to do.”

Emma helped with organizing the London Fashion Week shows and connected high-street firms and events with designers and other well-known figures. Emma became a member of the Wednesday Agency, formerly known as the Saturday Group in the middle of the 2000s, where she first met her husband, Jens Grede. Before getting married, the two worked together for a year.

Emma and her husband Jens Grede currently live in Los Angeles, where they are parents to four children. The most recent recognition for Grede came from Forbes, which named her one of the country's wealthiest self-made women and women under 40. As of 2024, Emma Grede's net worth was $390 million. In 2022, Emma and her spouse spent $45 million on a Malibu residence that was previously owned by Ellen DeGeneres.

In addition, Emma Grede is the co-founder of a plant-powered cleaning company Safely, that offers clean-label goods to the public. Emma is also the founding partner of SKIMS, a company developing the next wave of undergarments, loungewear, and shapewear. Grede began her career in fashion show production before starting and leading ITB Worldwide, a talent management and entertainment marketing company.

Teamed up with Khloé Kardashian, they launched Good American in October 2016. From being a denim launch initially, Good American expanded to a fashion brand with denim, ready-to-wear, swim, shoes, and activewear. She is also a board member of Baby2Baby and the chair of the Fifteen Percent Pledge.

Emma Grede is also the first Black woman to act as an investor on ABC's business reality television series Shark Tank, where she is a recurrent Shark using her experience as an investor and activist to find and fund business companies that focus on sustainability, inclusion, and diversity.