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Moki Doorstep founders Zach and Alyssa Brown entered Shark Tank seeking $150,000 for 5% equity of their car-access step product. Their earlier Kickstarter campaign had raised $110,736 in 30 days. The couple brought solid financials with a $10.50 manufacturing cost per unit and a $44.95 retail price. A pre-existing licensing contract worth $3 million over seven years plus 12.5% royalty strengthened their position.
During negotiations, Daymond John initially offered $450,000 for 20% equity. However, Zach and Alyssa Brown suggested selling the entire company would make more sense. To this, Daymond replied:
"If you have a contract in place I will offer you right now $3 million for the entire company."
The Shark Tank entrepreneurs accepted the offer and Daymond ended up purchasing Moki Doorstep for $3 million.
Daymond John offered $3 million buyout for Moki Doorstep on Shark Tank season 10
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During the Shark Tank pitch, Kevin O'Leary dropped out first, citing concerns about competition. Robert Herjavec asked about product development but made no offer. Mark Cuban and Lori Greiner remained silent.
Meanwhile, Daymond John initially offered $450,000 for 20% equity. When Zach Brown mentioned selling the company outright, Daymond proposed the $3 million acquisition. The Browns had leverage through their existing licensing deal worth $3 million over seven years plus 12.5% royalty.
Additionally, they maintained a $1 per unit royalty agreement with Zach's uncle who funded the patent work. Daymond saw the potential and matched the company's value with his $3 million offer for complete ownership.
The Browns' path to Shark Tank came after establishing a significant market presence. Their success at camping shows proved the product's appeal to outdoor enthusiasts.
The company secured patent protection early, with Zach's uncle providing crucial support for the patent work. The existing licensing deal demonstrated their ability to scale beyond direct sales.
Post Shark Tank performance
The Browns' deal with Daymond shifted significantly after filming. As per Shark Tank Blog, while the $3 million acquisition agreement grabbed headlines, the final outcome took a different direction.
The company secured a licensing partnership with Rightline Gear, a manufacturer specializing in car carriers and truck tents. This arrangement expanded distribution to major retail chains including Dick's Sporting Goods, REI, and Duluth Trading Company.
Rightline Gear handled manufacturing and distribution operations. The company's reach grew through Rightline's retail network connections. The partnership structure eliminated the need for direct manufacturing management.
The Browns focused heavily on protecting their intellectual property after gaining market traction. Zach Brown personally oversaw efforts to remove counterfeit products, successfully taking down more than 9,000 infringing listings from various online marketplaces.
This dedication to patent protection helped maintain product value and market position.
MacNeill Pride Group's acquisition of Rightline Gear in November 2021 added new resources to Moki Doorstep's distribution network. While the original Moki website and social media presence eventually became inactive, the product continued selling through Rightline's channels. Annual sales figures stabilized between $500,000 and $1 million.
The licensing strategy allowed Zach to maintain his firefighting career while managing patent protection. The Shark Tank company's focus shifted from direct sales to supporting Rightline's distribution efforts. Regular retail pricing settled at $44.95, maintaining the original price point that proved successful during early market testing.
The product remains available through major outdoor retailers and Amazon, demonstrating sustained market demand. Rightline's incorporation of Moki Doorstep into their broader product line created stable distribution channels.
The Browns' invention continues serving outdoor enthusiasts and shorter drivers who need reliable car roof access.
Watch new Shark Tank episodes on ABC network.
