How much did Netflix pay Beyoncé for NFL Christmas Day halftime show? Details explored

The 2024 NFL Christmas Day games made several headlines on December 25, 2024. Firstly, it was the first time that a halftime performance was staged during an NFL Christmas Gameday, and secondly, it marked the debut of live NFL football on Netflix.

Beyoncé stole the limelight with an electric performance at the 2024 NFL Christmas Day. Not only did the global star set the stage on fire with tracks from her latest album, a few other icons also joined her during the performance.

As per a report published by Andscape on December 23, 2024, Beyoncé reportedly got paid $20 million by Netflix for her 2024 Christmas Day performance. This is part of a deal between the artist and Netflix.

Taking the deal into consideration, Dan Runchie, founder of Trapital, a company that provides insights into music and sports, told Andscape:

“If we believe this to be true, then that’s $20M specifically for this performance.”

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Beyoncé’s payment for the NFL Christmas Day performance

Beyoncé’s segment was produced by Parkwood Entertainment and Jesse Collins Entertainment. As per a report published by The Independent on December 26, 2024, her NFL halftime performance is ‘part of a $60 million three-project’ struck between the artist and Netflix in 2019.

Given the agreement of $60 million for three projects, it is speculated that the artist received $20 million specifically for the NFL performance. Her first project as part of the deal came in 2019 in the form of the concert film documentary Homecoming: A Film by Beyoncé.

Homecoming featured Beyoncé’s headlining slot at the 2018 Coachella Valley Music and Arts Festival.

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What songs were performed during the NFL halftime?

Beyoncé, the winner of 32 Grammy Awards, mainly provided the first-time live performance of many tracks from her latest album, Cowboy Carter. She was accompanied by a marching band and an ensemble of backup dancers, of which her eldest daughter, Blue Ivy Carter, was a part.

During the halftime in the second game of the night between Baltimore Ravens vs. Houston Texans, the 43-year-old music icon entered NRG Stadium in Houston, Texas, on a white horse while singing 16 Carriages.

Following this, Beyoncé performed a cover of The Beatles’ Blackbird, for which she was joined by singers Tiera Kennedy, Tanner Adell, Reyna Roberts, and Brittney Spencer. The singer was further joined by Shaboozey and Post Malone, with whom she sang Sweet Honey Buckiin and Levii's Jeans, respectively.

The following is the complete list of the songs Beyoncé performed during the NFL Christmas Day game:

• 16 Carriages
• Blackbiird
• Ya Ya
• My House
• Spaghettii / Riiverdance
• Sweet Honey Buckiin'
• Levii's Jeans
• Jolene
• Texas Hold 'Em

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Netflix made history with the NFL Christmas Day stream

As per a report published by The Economic Times on December 26, 2024, Netflix signed a three-year contract with the NFL in May 2024, as part of which the streaming platform will broadcast Christmas Day games.

With its 2024 NFL Christmas Day stream, Netflix wrote history as the first time a single outlet distributed an NFL game globally. Available to around 282 million subscribers across the globe, the Christmas Day games of the NFL were streamed on Netflix in five languages - English, French, Spanish, Portuguese, and German.

As per the report, though the platform faced issues while streaming the Mike Tyson-Jake Paul fight on November 14, 2024, its NFL Christmas Day stream went smoothly.

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