Ren Faire: Who owns Texas Renaissance Festival?

Poster of RenFaire
Poster of Ren Faire (Image via HBO)

Ren Faire, the docuseries available on HBO, explores the world of the Texas Renaissance Festival and looks through its ownership drama. The Lance Oppenheim-directed and produced series shows that festival founder George Coulam controls it. After considering retirement and offers to buy his stake, Coulam stays in charge to ensure his legacy.

As Lance Oppenheim, the director of the docuseries, mentions in an interview with Variety,

"None of us ever really thought that there would be someone that would take over. There’s no world in which George could ever give it up."

The docuseries captures the intense power struggles within the Texas Renaissance Festival, highlighting the aspirations and conflicts among those who hope to inherit the reins. This detailed narrative showcases the festival’s vibrant history and the complex personalities involved in its operation. The Texas Renaissance Festival, known for its grandeur and immersive experience, reflects Coulam's enduring vision and determination.

Ren Faire not only chronicles the festival's rich tapestry but also the personal dynamics that define its future. Through a compelling portrayal of ambition, loyalty, and tradition, Ren Faire offers a profound glimpse into the world behind the scenes of this iconic event.

The docuseries has three noteworthy episodes including, "Daddy’s Dyin, Who’s Got The Will?," "Make Big Choices," "We're Done!"


Ren Faire: Texas Renaissance Festival, looking into its history

The Texas Renaissance Festival (TRF) is the largest and most acclaimed Renaissance-themed festival in the United States. Established in 1974 in Todd Mission, Texas, TRF has grown into a premier destination for experiencing the magic and revelry of the past.

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The story of George Coulam

George Coulam, the founder of TRF, remains a central figure in the festival's ongoing saga. Coulam, an octogenarian, initially entertained the idea of retirement and received several multi-million-dollar offers for the festival.

However, Ren Faire reveals his ultimate decision to retain control, driven by his deep connection and commitment to the festival's legacy.

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In an interview with NPR, Lance Oppenheim speaks about how the Renaissance fair turned familiar,

And now that he's about 87 years old, he's trying to figure out what to do with the rest of his life. Can he live without it? And in that sense, I think this whole story becomes in some ways, less about just a Renaissance fair and who's going to be the next person in charge, but it actually ends up becoming a very relatable and familiar, I think, American story about a leader of advanced age, running an institution they helped shape, having trouble letting go.

The Heir Apparent

Jeff Baldwin, the general manager and former stage actor, appeared to be the likely successor. His loyalty to Coulam and passion for the festival made him a strong candidate.

However, Baldwin's lack of business experience and Coulam's unpredictable nature complicated the succession plan. Despite various challenges, Baldwin's dedication to TRF remains unwavering.

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The Competitors

Louie Migliaccio, owner of the festival's kettle corn stand, emerged as a serious contender to purchase TRF. His business acumen and vision for the festival presented a viable alternative. However, Coulam's indecisiveness and the complex dynamics among the festival's leadership added layers of intrigue to the succession battle.

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The unexpected twist

In a surprising turn, Darla Smith, the vendor coordinator, aimed for a promotion, believing neither Baldwin nor Migliaccio could effectively run TRF.

Her ambition and strategic moves added another dimension to the power struggle. Ultimately, the series concludes with Coulam's reaffirmation of his role as the festival's leader, leaving the future of TRF in a state of suspense.

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Legacy and impact

Ren Faire highlights the festival's profound impact on its community and the personal connections that drive its success. The series underscores the significance of leadership, loyalty, and vision in maintaining the festival's magic. Coulam's decision to remain at the helm reflects his unwavering dedication to TRF and its vibrant history.


Ren Faire provides an in-depth look at the Texas Renaissance Festival's ownership saga, capturing the essence of its rich history and the complexities of its leadership dynamics. Through the lens of George Coulam's journey, the series offers a compelling narrative of ambition, loyalty, and tradition. As TRF continues to enchant visitors with its immersive experiences, the festival's future remains a testament to Coulam's enduring vision and passion.

Ren Faire portrays the intricate tale of the Texas Renaissance Festival's ownership and the personal stories that shape its legacy. Coulam's decision to stay in control ensures that the festival remains a beloved cultural landmark, preserving its unique charm and historical significance for future generations.

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Edited by Meghna
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