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Hallmark is set to premiere its latest series, Small Time Setup, on January 2, 2025, exclusively on Hallmark+. The show is hosted by Ashley Williams, renowned for her role as Victoria on the CBS series How I Met Your Mother. Williams has also starred in The Jim Gaffigan Show and Good Morning Miami.
The series is produced by Keshet Studios, with executive producers Peter Traugott and Rebecca Mayer, alongside Keren Shahar for Keshet International and Avi Nir for Keshet Media Group. Ailee O’Neill serves as the showrunner and executive producer, with Williams also holding an executive producer credit.
The official Small Time Setup trailer was released on December 18, 2024, offering viewers a glimpse into the upcoming series. This marks Hallmark's second venture into reality television, following the success of Finding Mr Christmas, which premiered in October 2024.
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What is Hallmark+’s Small Time Setup all about?
Small Time Setup is a new reality series that will follow successful city dwellers who return to their quaint hometowns, where their parents and community have set them up with three dates in the hope of rekindling romance in familiar surroundings. The dates are potential matches chosen by their loved ones and well-wishers.
The official logline on Hallmark reads:
"Follow a different set of small town parents with an adult child whose successful in every part of their lives save their love life," .
Hosting the series is Ashley Williams, a face quite familiar to Hallmark audiences. Williams, known for her performances in Hallmark films like October Kiss and Love on a Limb, brings authenticity to the show as she guides participants through their romantic journeys. Along with these she is widely known for her role as Victoria in the hit series How I Met Your Mother.
“We’re going on an adventure with heart, hope and a hefty dose of small town magic. People might actually fall in love. It’s like a Hallmark movie for real.” - Ashley explains in the trailer, December 18, 2024
Small Time Setup marks the second reality series outing for Hallmark, which scored big with Finding Mr. Christmas, an October 2024 competition series where 10 aspiring actors take up Hallmark-themed challenges to compete for the title of "Mr. Christmas" and become Hallmark’s next leading man.
Small Time Setup was filmed in some of the most quaint, picturesque small towns in America, which adds a signature Hallmark touch to the overall feel. The setting furthers the aesthetic appeal and helps underscore the theme of finding love at one's roots.
Viewing options and release schedules explained
Small Time Setup is set to premiere exclusively on Hallmark+ on January 2, 2025. Hallmark+ offers two subscription plans: a monthly option at $7.99 and an annual plan at $79.99.
Hallmark+ is Hallmark Media's streaming service, launched in September 2024 as an expansion of Hallmark Movies Now. Beyond offering a vast library of Hallmark's movies and series, Hallmark+ introduces exclusive original content, including reality shows, scripted series, and films.
Subscribers also enjoy additional perks such as free e-greeting cards, shopping discounts, and special gifts, enhancing the overall viewing experience.
International viewers can watch the show at 1 am GMT or 6:30 am IST on January 3, 2025. For more details and subscription options, visit the official Hallmark+ website.
Stay tuned for more updates on Small Town Setup.
