What is Netflix House? Streaming giant to open a unique entertainment zone at the King of Prussia mall and Galleria Dallas 

Netflix House is the streaming company's experiential entertainment center that will open in two locations by the end of 2025. The streaming platform announced the news on Tuesday, June 18, 2024.

It will be opening in King of Prussia Mall and Galleria Dallas. These entertainment houses will have scenes/elaborate sets from the beloved Netflix series that captivated the audience.

The streaming giant is taking a major step to provide in-person experiences and capitalize on franchises like Bridegerton, Stranger Things, and more. The experiential complexes called Netflix House will have elaborate events, themed restaurants, and gift shops. Allowing fans to immerse themselves in the world of their favorite web series.

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What will Netflix House consist of?

This will be an immersive entertainment center with its first two locations opening at the King of Prussia Mall in Pennsylvania and Galleria Dallas. These centers will be opened by 2025 as announced by the streaming giant. Fans can indulge in retail therapy with immersive food experiences and merchandise from their favorite Netflix shows.

They can also experience sets from their favorite series like Squid Game or Bridgerton. A replica of the sets will help the fans experience the scenes in real-time. One can waltz on an orchestral track on a replica of Bridgerton set. Or can complete the glass bridge challenge Squid Game.

Additionally, one can further have a meal at a restaurant nearby inspired by Netflix shows around the world. Moreover, if someone wants to buy some Stranger Things merchandise. There will be gift shops all across to pick up a Hellfire Club T-shirt. Marian Lee, Netflix’s Chief Marketing Officer said:

“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings.”

They further added:

“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”

These two entertainment spaces will be occupying former department stores of 100,000 square feet each. From dressing up as favorite Bridgerton characters to attending themed balls, these entertainment hubs promise dynamic and ever-changing experiences.

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How is Netflix expanding its universe?

The introduction of this entertainment zone is a strategic shift for Netflix as it moves beyond the digital realm into a physical space. This move is aimed at connecting deeply with the fans of the streaming platform. This entertainment zone is a tangible way to interact with the fans and engage with the content.

The experimental centers will attract dedicated fans as well as serve as a unique destination for families and tourists who seek innovative options. As Netflix continues to explore new avenues, Netflix House is a place where digital and physical worlds will seemingly come together.

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Netflix House is set to become a major attraction at the King of Prussia Mall and Galleria Dallas. They will be opening in 2025 as announced by the streaming giant.