Adidas launches official team wear for Paris Olympics and Paralympic games

On April 18, 2024, Adidas announced its official team wear sponsorship for the Paris Olympics and Paralympic Games, introducing the team kit for the Summer Olympics. The German-based sportswear mogul, Adidas, unveiled the design story of the Team Kit, blending the flame of the sportsmen's passion and the unique flairs of each country.

The features of the team kit are unique, and the designer infused some signature flairs into the pack that represent the fire in the sportsman, while each kit is different from the others. The repeated lines, quirky colors, and detailed graphics are some of the notable features of the team kit for the Paris Olympics.

The Team kit will serve its fifteen official teams along with the French athletes. Also, Adidas will launch a 49-strong footwear collection for the Paris Olympic athletes. All the kits, launched on April 19, 2024, are obtainable at Adidas and other selected stores.

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Features analysis of Adidas Team Kits at the Paris Olympics and Paralympic Games 2024

The Team Kit from Adidas features the spirit of sportsmen and mingles them with the unique insignia of different countries. The brand said in the press release,

"In Paris, adidas will capture the flame that burns within every athlete through impactful fonts and detailed graphics – that feature across all apparel created for its 15 officially sponsored teams; signifying there is no international unifier like the passion for sport. To express the fire within athletes, the kits’ graphics, typeface, and all over print use a repeated line pattern which is brought to life through pops of color, conveying the roaring passion that is ready to emerge in the heat of competition."

In the Paris Olympics, Adidas has selected nine teams in total, including Team GB, Team D, Hungary, Poland, Ethiopia, Ireland, Bahrain, Cuba, and Turkey. The Paralympic teams will be six in number, which consists of ParalympicsGB, Team D Paralympics, Poland Paralympic Team, Cuba, Turkey, and Paralympics Ireland.

The design director of Adidas, Jacqueline King, shared,

"Our belief is that there is no greater demonstration of what it means to design for an athlete, than a tournament that showcases the breadth and variety of sport. Alongside the goal of supporting the athlete to perform at their best when the pressure builds, these collections seek to connect them to their home nations, via designs inspired by their individual national identities. These elements are brought together in a kit which is grounded in simplicity – resulting in a sleek, modern collection."

One of the notable features of the Adidas Kit for the Paris Olympics is the Inclusivity, which is the universal design standard. It emphasizes the performance that reaches the pinnacle when the discomfort vanishes. Based on this principle and Adidas' experience of 100 years, Inclusivity will be applied at the Paris Olympics.

Also, Adidas is launching the 2024 Athlete Pack, which consists of forty-nine footwear collections. All the collections will serve 41 disciplines, and among them, at least twenty will be shown at the Paris Olympics in 2024.

In the footwear collection, the above-mentioned theme is applied here too. Along with the black upper and pink outsole, the shoes incorporate a striking orange color in the pack.

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