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Jimmy "MrBeast" is a behemoth in the YouTube scene, with one of the most subscribed and viewed YouTube channels of all time. His audience is vast, but mainly directed to a younger age. In 2024, Jimmy's empire has grown incredibly, but it has also been a tumultuous period, as he faced backlash and allegations online. Regardless, he currently has over 309 million subscribers and over 56 billion views on his channel, making it safe to say that a lot of eyes are watching at any given moment.
In 2024, multiple allegations and controversies challenged MrBeast's reputation as one of YouTube's most philanthropic creators. Here's a look at the five most notable controversies of the year.
1) The Ava Kris Tyson allegations
In July 2024, former MrBeast associate, Ava Tyson was charged with allegations of grooming and purchasing inappropriate artwork from controversial artist Shadman. MrBeast's channel is directed mainly toward a younger, underage audience, so it would be understandable that this moment caused a massive public outrage on the internet.
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MrBeast responded swiftly, cutting all ties with Tyson and launching an independent investigation into the allegations. Tyson denied the accusations but chose to step away from the public eye to focus on her personal life and mental health.
2) DogPack404's accusations
Former MrBeast team member Dawson "DogPack404" released two videos recently on his YouTube channel claiming that MrBeast is both a "fraud" and "sociopath". DogPack stated that Jimmy would fake his YouTube videos, mistreat his employees, and create a toxic work environment.
Current employees quickly came to MrBeast's defense, stating that DogPack404's claims were baseless and stemmed from their erratic behavior, which led to their dismissal.
Jake Weddle, an ex-writer for the channel, was featured in DogPack's second video about MrBeast and shared an emotional story about the alleged mistreatment and physical pain he faced while participating in a challenge that never saw the light of day.
This controversy added to the scrutiny MrBeast was facing and prompted discussions about his management style and workplace culture.
3) "Beast Games" safety concerns
In March 2024, MrBeast announced a new gameshow with Amazon Prime Video. The show's basis was to have a thousand participants compete in various games to win a $5 million prize. Later on, former participants and crew members reported dangerous stunts and insufficient safety measures during production.
During production, multiple participants were admitted to a hospital in Las Vegas due to a lack of food and water. MrBeast acknowledged these concerns and promised to improve safety protocols. YouTuber Rosanna Pansino went through the entire case in a short video:
The controversy raised questions about the ethics of extreme content creation and the responsibility of content creators to ensure the safety of their team and participants.
4) Inappropriate language
In 2024, a clip of MrBeast from 2017 resurfaced, wherein the YouTuber made allegedly homophobic and racist remarks. This incident was highlighted by Rosanna Pansino, during the Beast Games incident.
Despite these clips being from years ago, they reignited debates about accountability and the long-term impact of a creator's past actions. MrBeast issued an apology, stating that he deeply regretted his past behavior and had grown since then. However, the controversy remained a significant blemish on his otherwise positive public image.
5) Internal culture and allegations of impropriety
Considering the allegations of a "toxic work environment", MrBeast ordered a full assessment of his internal work culture to find the root cause of these problems. A confidential memo revealed plans to hire a chief human resources officer and implement company-wide sensitivity training.
The expanded investigation highlighted potential deeper issues within the company, reflecting the challenges of managing a rapidly growing YouTube empire.
