Jimmy "MrBeast" is one of YouTube's most recognizable creators, having a global outreach spanning multiple countries and making content dubbed in different languages. His channel has over 60 billion views on YouTube, and his empire has consistently been growing. Recently, Jimmy expanded his reach by adding a new product called Lunchly to his line, which caused some controversy online.
Recently, Forbes magazine named MrBeast one of the top creators for the third year in a row. In 2022, Forbes named him the top-earning creator on its list of highest-paid influencers, estimating his income at $54 million in 2021, largely from his YouTube content, MrBeast Burger, and other ventures.
In 2024, Forbes estimated Jimmy's earnings to be around the $85 million mark, attributing his success to the online presence he's built for himself.
"It's all thanks to wild videos": Forbes reports that MrBeast's earnings are $85 million
In the report, the magazine gave credit to MrBeast's video catalog for helping him reach such a status:
"It's all thanks to wild videos featuring extreme stunts (surviving in a cave for a week) and contests (spending 100 days in a bunker to win $500,000)."
The magazine mentions the 7 Days Stranded In A Cave video from the YouTuber, which currently has over 122 million views, making it the most popular out of his last four uploads.
Forbes also mentioned that MrBeast's content style, built around highly engaging videos with extreme challenges and high-stakes contests, has been instrumental in driving his channel's explosive growth.
Apart from his video content, the YouTuber also produces consumer products for his audience, including the Feastables candy bar line and a merchandise line, capitalizing on his massive online presence.
The report also discussed the recent controversies surrounding MrBeast's show, which was produced in collaboration with Amazon, Beast Games. Forbes mentioned the lawsuit against his production company, alleging unsafe conditions on set. So far, MrBeast has not publicly addressed these legal claims.
In other news, online users label MrBeast as "cringe" for renting out a theater so fans could watch the Talk Tuah podcast and listen to KSI's "Thick Of It."