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YouTube stars Jimmy "MrBeast," Logan Paul, and Olajide "JJ," better known as "KSI," have arrived in India to officially launch their food and beverage brands. For those unaware, in January 2022, Logan Paul and KSI unveiled their hydration company, Prime, while MrBeast simultaneously launched his chocolate line, Feastables.
After two years, the internet personalities officially launched their respective brands in India. On November 10, 2024, MrBeast posted a series of Instagram stories, one of which showcased numerous fans celebrating the launch of Prime and Feasables in the subcontinent.
Furthermore, the most subscribed YouTuber also shared his reaction to KSI performing his recently released single Thick Of It by writing:
"I got to listen to Think Of It... I can die happy now."
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What was the recent controversy surrounding KSI's Thick Of It? Video of MrBeast "torturing" IShowSpeed, xQc, and Fanum revisited
On October 4, 2024, KSI officially released the music video for the single "Thick Of It," featuring Trippie Redd. While the reception was positive, some netizens expressed their displeasure. On October 5, 2024, the Briton responded to "stupid fans" calling his music "trash" by tweeting:
"These stupid fans leave 'trash' comments on my new song, think they're getting to me. You're not. It's not funny. It's boring. You're wasting your time."
As the backlash for his song grew, the Sidemen member claimed on X on October 7, 2024, that it was "trendy to hate" him:
"Imagine spending so much time and effort into making a song for people to then repeatedly take the p*ss out of it online. I get it's trendy to hate me rn (right now), but can we, like, move on?"
MrBeast eventually teamed up with prominent internet personalities for a special livestream to celebrate Halloween 2024. One segment of the broadcast went viral on X, in which the Kansas native "tortured" Darren "IShowSpeed," Felix "xQc," Roberto "Fanum," and Logan Paul by forcing them to listen to Thick Of It:
While Prime and Feastables have launched in India, their official pricing is yet to be disclosed.
