Simon "Miniminter" and Olajide "KSI" (also known as "JJ"), have been close friends since their school days, a bond that only grew stronger over time. Their friendship played a key role in the creation of the British content group, the Sidemen, which they co-founded in 2013. Simon has always been one of KSI’s biggest supporters, frequently reacting to his music releases, and celebrating his achievements.
Recently, as the drama involving the founders of the Lunchly brand (YouTubers KSI, Logan Paul, and MrBeast) and Daniel "DanTDM" unfolded, Miniminter reacted to a recent X post from Logan in a Reddit-review video and defended his fellow Sidemen member.
[Timestamp - 8:06]
The recent launch of Lunchly, a school lunch product by MrBeast, KSI, and Logan Paul, has sparked controversy. Marketed as a healthier alternative to Lunchables, the product includes Prime drinks and Feastables bars. However, critics, including DanTDM, have accused the creators of promoting unhealthy meals to children and prioritizing profit over their audience's well-being.
In his video, Miniminter suggested that Daniel vocalizing his opinion was unnecessary:
"It was a weird one from Dan to go at, to be honest. Don't get me wrong, I fully believe everyone is allowed their own opinion on everything, sometimes I don't think you need to vocalize it."
Miniminter stated that he wasn't saying all this just to flatter KSI, and more than anything, he didn't pay much mind to the situation:
"I don't want to sound like I'm a*s-kissing and JJ here, but like JJ made a good point... there is a bunch of other YouTubers, big YouTubers that have made sweets and stuff like that... [DanTDM] hasn't gone at them, so it's a weird one that he's done, but same time like, I respect everyone involved in the situation so I don't really care."
"People just hate us" - KSI and Logan Paul speak on the drama with DanTDM
In a reaction video dated September 24, 2024, Logan Paul reacted to KSI addressing DanTDM on his YouTube channel. The former nonchalantly asked why someone would be so mad at "crackers", "nachos", and "pizza", which are part of the three main Lunchly products.
KSI responded to the backlash around Lunchly and the criticism from DanTDM, addressing the dissatisfaction the product has been facing online:
"People just hate us... Twitter [or X] is just a cesspool of the most depressed people on this earth ('Without even trying the meal, just [by] seeing a headline, it is met with hate, resistance, and disgust', said Logan)." (Timestamp - 1:01)
The current state of Lunchly remains controversial. Although promoted as a healthier alternative to Lunchables, critics argue that it is still highly processed and not truly a "healthy" option, despite containing less sugar, fewer calories, and real cheese compared to its competitor.