"Kai cooked with this": Kai Cenat's fans react as McDonald's releases Chicken Big Mac ad

Since Kai Cenat blew up in 2021, he has consistently elevated his game, especially regarding brand sponsorships. In September 2024, the streamer bagged a Nike collaboration to release the "Low Poly" Air Max 1, a part of the dotSwoosh program. These collaborations and sponsorships enable Kai to enhance the production quality of his streams.

On October 2, 2024, the McDonald's social media teased a Kai Cenat collaboration, involving a product called the "Not Not a Big Mac". On October 10, an official advertisement for the product dropped online and fans seemed impressed.

The crux of the commercial was to launch a Chicken Big Mac as a new addition to the menu for American consumers to enjoy for a limited time, and Kai served as a mascot for this.

The ad explores whether a Chicken Big Mac can truly be considered a Big Mac, and McDonald's confidently says, "Yes." On X, fans like @evoynOG commended Kai for a job well done:

"Kai actually cooked with this ad! Going to get one right now, and you should too!"

User @Dieggo mentioned that streamers now have transcended and reached celebrity status:

"It's crazy how the industry changed so fast, streamers are now on the same level as these hollywood actors."

More fan reactions from the advertisement, the response to Kai's collaboration was generally positive (Images via @FearedBuck/X)

Others, like @itscontursii, echoed this sentiment and claimed Kai Cenat is bringing together streamers and massive companies like McDonald's:

"Kai really setting bridges for streamers and multi-billion corporate companies [this] is fire."

Another user, @wydjoshy_, says Kai might be one of the greatest to do it after this collaboration:

"First Nike now McDonald’s. Bro might be the greatest streamer of all time."

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Kai Cenat's McDonald's advertisement drew inspiration from one of the streamer's 2021 YouTube videos

[Timestamp - 1:43]

In a November 15, 2021 upload on YouTube, Kai Cenat visited a local McDonald's with a choir group clad in purple robes. The bit involved the group singing Kai's order, a Big Mac with large fries, a Coke, and a McFlurry for dessert. The squad then sang a melodic "Thank you" to the employee working at the pick-up window.

Funnily enough, the choir acting in the advertisement also wore purple robes and sang Kai's order. They assured Kai that a Chicken Big Mac was, without a doubt, considered a Big Mac, hence the name "Not Not a Big Mac."