Kick CEO Ed Craven talks about Adin Ross's return to streaming on the platform this week

The CEO of Kick, Ed Craven, recently went live on the platform and discussed Adin Ross' return to his regular live broadcasting. As of this writing, Adin has not streamed on his own Kick channel in nearly two months. Recently, the streamer announced he would be in talks with Twitch to revoke his permanent ban from the platform, which was slapped on him in 2023.

Eddie claimed Ross' fanbase is in for a treat during the week following December 21:

"If there's anyone who's... a big Adin fan, I think this week is gonna be probably up there on one of those most epic moments."

Later on, Eddie was asked if the stream would reach the heights of Adin Ross' record-breaking interview with Donald Trump. In response, he claimed that although it probably wouldn't, the upcoming stream would be "up there".

"It's not on that level, it's different, it's gonna be up there though. It all comes down to the execution, I think with the foundation that's been laid... [there's] a lot that can come from it. I can't say anything yet, I'll leave it to Adin."

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Adin Ross announces his return to Kick streaming

Adin Ross had a viral back-and-forth with the CEO of Kick, Ed Craven, In November 2024. To sum it up, Adin seemingly disassociated himself from Kick by removing mentions of the platform's handles from his social media biographies. Eddie addressed rumors of Adin leaving Kick, claiming the streamer had nowhere else to go. Adin clapped back threatening to expose the CEO.

Although the streamer was in talks of returning to Twitch, in a recent livestream, he spoke to Eddie, and confirmed he would be staying on Kick, specifically for a Brand Risk Promotions event:

"Eddie, you've been nothing but so right to me as a partner in this sh*t and you believe in Brand Risk and I know you want to see this sh*t go to the moon, I think we can make something so big out of this bro... We're gonna do Brand Risk on Kick one million percent, no matter what."

For those out of the loop, Adin Ross expanded his brand by launching Brand Risk Promotions, a venture that organizes boxing events featuring content creators. The term "Brand Risk" originates from a comment by Ed Craven, who labeled Ross a "brand risk" due to his controversial statements and actions.