KSI hangs off over 380-metre-tall building in new Lunchly promotional video

Sidemen star and YouTuber Olajide "KSI" recently appeared to be hanging off the edge of a building that was approximately 387 meters (1271 feet) tall, as part of a video uploaded by Lunchly on X. The Prime Hydration co-owner did the feat alongside his Lunchly co-owners, Jimmy "MrBeast" and Logan Paul, in the promotional video for their pre-packaged lunch brand.

In the clip, MrBeast and the others can be seen hesitantly peeking over the edge before leaning off it. Eventually, MrBeast introduces Lunchly to the viewers, stating:

"We're hanging off this building to tell you about our new product Lunchly. It's a better-for-you lunch product that has Prime and Feastables and an entrée."

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KSI hangs off building with MrBeast and Logan Paul to promote Lunchly

In the video, the trio can then be seen holding a different flavor of Lunchly each, while doing the stunt. They then described each Lunchly variation's contents and the potential health advantages over other brands. Lunchly, which has been touted by the trio as a "healthier" alternative to the popular brand Lunchables, was launched on September 16, 2024.

The product has since spawned much controversy online, with it receiving criticism from internet personalities like Minecraft YouTuber Daniel "DanTDM", who claimed that "YouTubers" were trying to sell items "for the sake of making money".

However, MrBeast, Logan Paul, and KSI have all since doubled down on their product and dismissed the criticisms made by the Minecraft YouTuber. Logan Paul, in particular, addressed the post by DanTDM by pointing out a lack of criticism from the latter's side regarding the "bans" being faced by Lunchable due to allegations of lead being found in the product.

This response by Logan Paul was then fact-checked by readers on X, which highlighted reports of lead contamination having supposedly been found in the Ice Pop flavor of Prime Hydration drinks (which appears in the Lunchly Turkey Stack ‘ems), according to the Environmental Research Center (ERC).

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Some concerns had recently also been raised by US licensed doctor and YouTuber Mikhail "Doctor Mike," who informed viewers that Lunchly did not meet the nutrition standards for school lunches set by the U.S. Department of Agriculture (USDA).