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Prime Hydration, popularly associated with and often promoted by YouTubers Olajide "KSI" and Logan Paul, has recently released a video summarizing its journey as a brand over the last year. The video showcases the adventures the two had alongside YouTube streamer Darren "IShowSpeed" promoting the drink.
The video starts with Prime Hydration's most-watched reel on Instagram, which has been liked over 14.7 million times as of December 18, 2024. It depicts IShowSpeed being kicked by WWE professional wrestler Randy Orton while the former is wearing a Prime Hydration costume.
IShowSpeed appears alongside KSI and Logan Paul in Prime Hydration's 2024 recap video
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The video also showcases Prime Hydration's various celebrity endorsements and collaborations over the past year, including athletes like American baseball player Aaron Judge, NBA professional Kevin Durant, NFL professional Tyreek Hill, and others. It also features musicians such as UK drill rapper Central Cee and Mexican singer Peso Pluma.
Following this was a snippet from the announcement video of IShowSpeed being signed as a creator for Prime Hydration in April 2024. Eventually, in September of this year, Prime Hydration released a limited-edition flavor of the drink themed after IShowSpeed.
Further as depicted in the recap, Prime Hydration became the official sports drink of the Los Angeles Lakers basketball team as well as the Juventus Football Club this year. The various flavors of the drink released throughout the year — including the Fried Chicken flavor — were also showcased in a segment.
The video also claimed that the brand had entered the market in over twenty-nine new countries and acquired over 21 billion global impressions in 2024.
In November 2024, Logan Paul, KSI, and YouTube's most subscribed creator Jimmy "MrBeast" visited India to promote Prime Hydration and the latter's chocolate brand, Feastables, alongside the trio's joint venture, Lunchly.
