YouTube stars Jimmy "MrBeast", Olajide "KSI" and Logan Paul have collaborated to launch their packed lunch, aptly called Lunchly. Each Lunchly box will reportedly contain signature products of both the parties, that is, MrBeast's Feastables chocolate bars as well as KSI and Paul's Prime hydration drinks.
This product by the trio is set to provide stiff competition to Lunchables, the wildly popular on-the-go prepackaged meals that have been around since the 1980s. One of the biggest selling points of Lunchly is to provide a "healthier alternative" to existing similar products, as per a statement made by Logan Paul.
Lunchly to be made available in three distinct varieties
Lunchly was unveiled during an Instagram Live held by Prime Hydration on September 16, 2024. The Lunchly website has listed three variations of its prepackaged lunchboxes: The Pizza, Fiesta Nachos, and Turkey Stack 'Ems. As mentioned before, each package contains a smaller version of the traditional Feastables chocolate bar, along with a specific flavor of Prime.
"The Pizza" contains three pizza crusts, topped with sauce, uncured pepperoni, and real shredded mozzarella cheese. These are accompanied by one Cherry Freeze Prime drink and a Milk Crunch Feastables bar. Each "The Pizza" Lunchly reportedly contains 12 grams of protein per package.
The second variety, "Fiesta Nachos", contains one tray of tortilla chips along with salsa and a queso blanco (white cheese) dip. Alongside this, the Lunchly will contain a Strawberry Banana Prime and a Milk Chocolate Feastables bar. Each Lunchly package of this kind will reportedly contain 9 grams of protein.
Finally, the third variety, "Turkey Stack 'Ems", will feature a set of wheat crackers, turkey slices, and real cheddar cheese, which customers can stack to make mini-sandwiches as they see fit. Along with this, the pack contains one Ice Pop Prime drink and one Milk Chocolate Feastables bar. The package contains 11 grams of protein in total.
Fans can try out Lunchly by visiting its official website and finding out the nearest store that holds stock of the newly launched product using its Store Locator.
This collaboration comes just a few days after Logan Paul and KSI made a surprise appearance in MrBeast's latest video, in which teams of men and women were pitted against each other to survive the wilderness for a chance to win half a million dollars.