PRIME Energy founders Logan Paul and KSI recently contributed the brand's products valued at $60,000 to the Los Angeles Fire Department (LAFD) to help battle the raging fires in the city. For context, recent wildfires in Los Angeles have scorched approximately 30,000 acres, resulting in at least five fatalities, the destruction of over 2,000 structures, and the evacuation of nearly 200,000 residents.
On Instagram, the official LAFD Foundation account posted a photo of a six-wheel truck loaded with prime energy to be given out to the firefighters hard at work:
"Thank you to [PRIME] for donating $60,000 worth of product to hydrate our LAFD battling the wildfires. We appreciate your support."
As of this writing, the fires have led to the evacuation of approximately 180,000 residents, with mandatory orders affecting neighborhoods, such as Hollywood Hills and Pacific Palisades. High winds, reaching up to 100 mph, have exacerbated the situation, causing rapid fire spread and complicating firefighting efforts.
Authorities continue to investigate the causes of the fires, with some reports suggesting possible arson in certain instances. The situation remains dynamic, and residents are urged to follow evacuation orders and stay informed through official channels.
Logan Paul and KSI reportedly donated 24,000 bottles of PRIME hydration drinks to firefighters in Los Angeles
In the past, PRIME has demonstrated a strong commitment to supporting communities through various charitable initiatives. In October 2024, the brand donated a truckload of its drinks to assist victims of Hurricane Helene in North Carolina, providing essential hydration to those affected by the disaster.
For the LAFD, the contribution of $60,000 equates to approximately 24,000 bottles, each valued at $2.50. Additionally, the company has supported law enforcement agencies. It donated over a million units of its beverages to Cops Direct, aiding officers during their demanding duties.
Similarly, the Hampton Police Division received 126 cases, totaling 3,024 bottles, from M. Price Distributing Co., supporting the well-being of their officers.
The company has also extended its generosity to children in crisis. It provided beverages to "Things of My Very Own," an organization dedicated to supporting children in need, ensuring they have access to necessary hydration.
In November 2024, PRIME was launched in India, with a collaboration featuring MrBeast, KSI, IShowSpeed, Logan Paul, and CarryMinati.