MrBeast announces nationwide launch of Lunchly in Target stores

YouTube star Jimmy "MrBeast" has announced that his packaged lunch brand, Lunchly, will be made available in the stores of the American retail chain Target nationwide. The YouTuber is known as one of the co-promoters and co-founders of Lunchly, alongside Olajide "KSI" and Logan Paul.

Announcing the release through a promotional video uploaded to his Instagram page (which has over 64.8 million followers), MrBeast wrote in the caption:

"Lunchly is available in every @target location nationwide! :) #leavenocrumbs"

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MrBeast announces Lunchly in all Target locations nationwide

The Instagram video uploaded by MrBeast on January 13, 2025, showcases him sitting on a chair with rope apparently tied around his body and legs. The rope is attached to a Target truck, which is moving away from MrBeast. As explained by the YouTuber, the truck will stop only after he finishes making his announcement.

However, to his dismay, the truck does not stop, causing him to exclaim:

"Alright, you can stop now! You can stop, I said the line! Hey, someone tell the truck to stop I already said the line!"

Fortunately, as it turned out, the rope tied around MrBeast was disconnected from the one tied with the truck, thus leaving MrBeast unharmed — until a car seems to hurl into MrBeast as the video cuts out in a hilarious twist of events.

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This promotional video by MrBeast comes weeks after fellow YouTuber Rosanna Pansino called out the Beast Games creator for allegedly using her image to promote his chocolate brand, Feastables. Rosanna Pansino has been known to be a critic of MrBeast since their feud in October 2023.

After scanning a QR code at the back of one of the chocolates, Pansino was eventually led to a message containing a GIF of her. She called for MrBeast's team to "quit" using her image, labeling the promotion as "disgusting" in the process.