MrBeast says Feastables' white chocolate flavor will be coming out soon

In a recent exchange on X, Jimmy Donaldson, aka MrBeast, has revealed that a Feastables white chocolate flavor is in the works and will be announced "soon." For those unaware, MrBeast may have made a name for himself with his viral YouTube videos, but he has also made a splash in the chocolate bar market after launching the Feastables brand in 2022.

Within a year, the Feastables bars were available across all major market chains in the United States, such as Walmart, 7-Eleven, and Target. A few months ago, the company saw a rebranding campaign, with several new flavors being added to its lineup. However, white chocolate has never been part of its list of flavors, and many fans have been asking about it.

In a reply to a post on X dated June 18, MrBeast revealed that a white chocolate flavor is coming to Feastables soon. He added that he and his team have tested about 100 product versions to ensure it is "perfect before launch." His post reads:

"Soon! Gone thru like 100 versions and want to make sure it's perfect before launch"

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A brief overview of MrBeast's Feastables brand and its flavors

Announced in January 2022, Feastables has become famous due to MrBeast's online presence. The highly successful YouTuber's channel recently became the most-subscribed on the platform.

The content creator has often used YouTube videos to promote his brand's products. In June 2022, he released one of his most popular videos, titled I Built Willy Wonka's Chocolate Factory!. As the name suggests, it was a reference to Roald Dahl's popular book and its film adaptations and currently has over 300 million views on YouTube.

Just like Willy Wonka, MrBeast's video featured 10 participants who had found a "golden ticket" in their Feastables bar. They had to compete in a set of challenges to win the factory. The factory itself was a set with a liquid chocolate waterfall, chocolate door, and other things from the movie.

Feastables has become immensely popular over the years, with new flavors being added to its lineup. The relatively new brand is very much in demand, with MrBeast having to issue an apology in March this year after stocks ran out in most stores across the country.

While there is no official date for the release of the white chocolate flavor, here are the ones fans can get their hands on right now:

• Milk Chocolate
• Milk Crunch
• Almond
• Peanut Butter
• Peanut Butter Crunch
• Dark Chocolate
• Dark Chocolate Sea Salt

Apart from the one post on X talking about testing the white chocolate flavor, there is no public record of it being added to Feastables bars.

However, the innocuous reply from the YouTube has garnered more than half a million impressions in a day, indicating that fans are quite excited about it.