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YouTube's most subscribed creator Jimmy "MrBeast" is ready to launch his own beverage brand, as per documents leaked amid the continuing Beast Burger trial involving him and Virtual Dining Concepts (VDC). This joins the list of the multiple brands he launched in the past few years. His products, like Feastables and Beast Burger, have gained significant popularity. However, not all of the creator's business dealings have gone well.
For those unaware, Jimmy sued VDC in August 2023 after claiming issues regarding quality control. the company countersued Jimmy a week later, accusing the creator of not upholding his end of the contract, and allegedly seeking $100 million in compensation. With the trial ongoing, the official MrBeast Burger website is still accepting orders, as of writing this article.
MrBeast may potentially launch the mobile game and beverage in 2025
MrBeast is well-known for his varied business ventures, going beyond just being a content creator on YouTube. In January 2022, he ventured into the food industry with his Feastables chocolate bars being cleared off shelves in major supermarket brands like Target and Walmart. He has also collaborated with fast-food chain Zaxbys for a special meal box including his chocolate.
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In March 2024, he announced the Beast Games series, which was being produced in partnership with Prime Video. On the other side, his partnership with VDC for Beast Burger ended in disaster after officially launching in 2020. Jimmy grew discontented with the inability to guarantee the quality of food items being put out due to the "ghost kitchen" policy being utilized for the project.
With the YouTuber wanting to get out of the partnership, VDC and Jimmy have since been involved in a lengthy lawsuit against the other. The leaked document that emerged from the proceedings of the lawsuit has provided information that implies Jimmy's mobile game as well as his own beverage brand potentially launching in 2025. However, no official name for the same has been announced.
The document also stated that the mobile game would contain in-app purchases and ads, potentially indicating that the mobile game would be a free-to-play title.
Jimmy has also been collaborating with major stars of the streaming industry lately, with Twitch creator Rachell "Valkyrae" stating that she was going to shoot with Jimmy for an upcoming video.
On the other side, Darren "IShowSpeed" was awarded $100,000 by MrBeast for completing one of his obstacle courses, in competition with Sidemen member Olajide "KSI." Speed ended up donating $50,000 of the awarded money to the Palestine relief fund.
