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Sidemen member and co-founder of Prime Hydration, Olajide "KSI" has responded to YouTuber Daniel "DanTDM's" criticism of his new pre-packaged food brand called Lunchly, which KSI and Logan Paul launched in collaboration with Jimmy "MrBeast". Each packet of Lunchly contains a Prime drink along with a Feastables chocolate bar, and claims to provide a "healthier" alternative to existing brands such as Lunchables.
However, KSI has been facing much backlash online due to his collaboration with MrBeast, who has been facing serious allegations of participant mistreatment as part of the recent lawsuit made against Beast Games. Further, as Minecraft YouTuber DanTDM called out Lunchly, KSI has made a YouTube video responding to the critique.
In a subsequent post on X, he stated that DanTDM has promoted MunchPak, a monthly subscription snack box service, in the past. In his YouTube video, he claims that this caused DanTDM's fanbase to "implode":
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"At this point, his fans imploded. His audience just didn't know what to do. They couldn't fathom the idea that their beloved Dan was also exactly what he claimed that we were. Safe to say, he's a hypocrite!"
"People just hate us!": KSI responds to criticism against his recently launched Lunchly brand
DanTDM's original post on X came on September 16, 2024, where he stated that YouTubers were now selling products to simply make money and not benefit fans. In response, KSI has now claimed that DanTDM himself has made many videos showcasing him consuming candy of different kinds.
He also claimed that other content creators, such as FaZe Rug and Ryan Trahan came out with their own brands of sweets, and were not met with backlash similar to Lunchly. Thus, he concluded that netizens simply "hated" him and Logan Paul:
"Okay, cool. Where is the same energy when Ryan Trahan released sweets? Where is the same energy when FaZe Rug released sweets? Now, I'm not throwing them under the bus because I've both these sweets... I'm not seeing people going crazy towards them on Twitter. You know why? I've realized why, because people just hate us!"
Netizens have been left divided by the ongoing beef between DanTDM and KSI on X, with netizens discussing the validity of the points made by both parties within their posts on the platform.
