"This is embarrassing" - Fans react as KSI once again calls out DanTDM, some believe the Sidemen member is "rage-baiting"

UK-based YouTuber, boxer, and entrepreneur JJ "KSI" has been on a roll of late, making a series of posts targeted at fellow creator Dan "DanTDM." For context, the feud started in September 2024 when DanTDM made a post calling out Lunchly, which is a pre-cooked meal box company created by KSI, Jimmy "MrBeast" and Logan Paul.

KSI has since been quite active online, taking contact jibes at the expense of DanTDM. His so-called tirade continued today (October 3, 2024) as well, with him making a sarcastic comment at the Minecraft creator when reacting to a post about McDonald's potentially collaborating with fellow Twitch streamer Kai Cenat. He said:

"DanTDM, where you at?"

KSI's efforts to get back at DanTDM have somewhat backfired since many X users called out the YouTuber over the endless posts. One user wrote:

"Bro, this is embarrassing stop talking about him," said @Titan_OfFire

Another labeled the situation as "rage-baiting":

"4/10 rage bait not falling for it," said @kaneljoseph

One user urged the YouTuber to get over the feud, stating:

"Let it f**king die man," said @OMFGITSOSCAR

Given the extent to which KSI was going, a particular user said:

"This is the lowest I've seen you go, man," said @xdNiBoR

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What did KSI say about Lunchly drama during the recent ImPaulsive podcast?

KSI recently appeared on an episode of the ImPaulsive podcast, co-hosted by Logan Paul, where he briefly discussed their product. The episode was coincidentally filmed on September 16, before the drama surrounding the product began.

Speaking about the launch of their product, which ended up being quite an underwhelming one (since the live stream was grainy and on 240p), KSI said:

"I think, with the Prime (KSI and Logan Paul's hydration company) launch, it went so well that this one had to go wrong."

Logan Paul added:

"We spent eight months making it perfect, and the one thing the three internet kids didn't get right was the internet."

(Timestamp: 04:54)

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Lunchly currently includes a PRIME Hydration bottle and a Feastables chocolate bar in the meal box, along with a food or snack item.

Despite KSI, Logan Paul, and MrBeast being among the top faces on the internet, the product has received mixed reviews. While creators like DanTDM have criticized the product, others, such as xQc, have been more dismissive of the criticism.