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Twitch recently hosted a promotional advertisement on a billboard in New York Times Square featuring streamer Kai Cenat. The promotional video seemed to focus on Cenat's achievements throughout the year via messages supposedly sent to his Twitch chat by his viewers.
Some of the mentions within the video were his collaboration with McDonald's for promoting the Chicken Big Mac's launch and his Mafiathon 2 subathon. The latter set a new all-time subscription record, with the streamer garnering over 700,000 subscribers.
This comes after his stellar streaming performance in the past year, which also fetched him the Best Just Chatting Streamer award at The Streamer Awards 2024.
"This is what legends are made of": Fans react to Kai Cenat's Twitch billboard promotional video
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Kai Cenat has collaborated with many primetime celebrities as part of his broadcasts in the past year. The list includes hip-hop artists and famous names within the entertainment industry, such as Ice Spice, Kevin Hart, Snoop Dogg, Quavo, Chris Brown, Soulja Boy, Bill Nye the Science Guy, and Coyote Peterson.
With each broadcast being eventful, it is no surprise that Kai Cenat has seen exponential growth on Twitch: he is currently the fifth most-followed content creator on the platform.
Reacting to the clip of Twitch featuring the Brooklyn-native streamer on a New York Times Square billboard, many netizens praised him for being put in the spotlight in his home city:
"In home city this is what legends are made of. TEAM effort... Shout out to the whole #AMP," wrote X user @gumname_
"Jus a kid from the Bronx that’s motivation," wrote X user @thegoat1212123r
"Damn to have ur own billboard in your own city is legendary," wrote X user @MawkyWobbles
Other netizens also believed that Cenat was deserving of such recognition by Twitch for the efforts he has put in on the platform:
"We all agree that Kai Cenat is on another level," wrote X user @suayrez
"He did smash it especially in November," wrote X user @Saahiaan_
Kai Cenat was also the recipient of the Best Streamed Collab award at The Streamer Awards 2024. However, this was met with mixed reaction from fans, with many expecting Adin Ross to be the winner, as he had hosted a collaborative broadcast on Kick with then-presidential elect Donald Trump.
