Valkyrae announces media company Hihi Studios, reveals plans for TV shows and film production

Streamer Rachel "Valkyrae" has launched her own media company, Hihi Studios. The company develops and produces original intellectual property (IP) for graphic novels, TV, and film projects, focusing on anime content. At its launch, Hihi Studios entered a co-publishing deal with GlobalComix, a digital comic book platform. Together, they will fund, develop, and distribute the studio’s first IP.

Hihi Studios plans to be comprehensive in its approach, releasing not only shows but also merchandise and products tied to each IP which is to be available digitally and physically.

In an interview with Variety, the company expressed its goal is to tell stories that reflect contemporary themes, respecting and building upon the anime and manga culture while offering fresh innovations and perspectives:

"The company hopes to respect and honor the existing culture while launching new and bespoke series inspired by Japanese anime and manga with new innovations and perspectives."

The company seeks to create narratives with long-lasting impact, aiming to resonate deeply with audiences in an increasingly fast-paced media landscape.

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"Something I plan to be involved in for many years to come" - Valkyrae speaks on her new business endeavor

In the Variety interview, Valkyrae spoke on how she came up with the name "Hihi" as a studio name:

"For many years, I would always greet my community and streams by saying 'hihi' and I figured this would be a fun way to have a little easter egg for my community within the company. I wanted the name to be easy to remember, welcoming and I love the symmetry of the logo."

After partnering with various creatives to help market their intellectual properties (IPs), she felt the support from her community was a strong motivator to pursue her ideas. She now believes it’s the right moment to explore new mediums, such as graphic novels, TV, and film, through her own company.

When asked if Hihi's focus would primarily be on anime-based content, she responded:

"I have always loved anime and animation, so it definitely will inspire our projects in the storytelling and community around the various fandoms. We are also open to all types of graphic novels or comic books or manga or anime storytelling."

Finally, Valkyrae spoke on the range of content the studio would be willing to work on, stating that it's open to experimenting and working with different settings and ideas:

"...We are not afraid to broach hard topics like death or war. Ultimately, I feel the greatest stories are the ones that can tap into the universal experiences of discovering who we are as human beings, stories that the viewer can relate to and definitely focus on entertaining audiences... It is something I plan to be involved in for, hopefully, many years to come."

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In other news, Valkyrae accused Jason Momoa of mistreating the crew while filming the Minecraft movie.