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On July 5, 2024, an update was posted to YouTuber Alexandra "Pretty Pastel Please's" official Instagram account informing the community that she had passed away. For those unaware, Pretty Pastel Please was an Australia-based content creator specializing in lifestyle, fashion, travel, and thrift shopping. She had a sizable following on the Google-owned platform, with over 691,000 subscribers and over 103 million channel views.
According to an Instagram post on her account, Pretty Pastel Please had passed away "suddenly and unexpectedly." An excerpt from the post reads:
"We come to you today with a devastating announcement. It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away. Her passing was sudden, unexpected, and devastating to all who knew her."
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It continued:
"This is a shock to us all, and her family and friends have requested privacy as they navigate their grief. We would ask that you respect their wishes - they appreciate all of your support but need time to heal in private."
Netizens were also informed that the content creator's memorial would be posted on YouTube as well as on Instagram "in due course":
"A memorial will be posted on YouTube and here on Instagram in due course. Thank you for understanding in this difficult time."
"I'm truly sad and heartbroken" - Fans react to the announcement of Pretty Pastel Please's death
The Instagram post announcing Pretty Pastel Please's death received over 1,400 comments in just a few hours. Several fans were shocked to learn about the situation, with Instagram user queenjellybeany commenting:
"I can't believe this. Alex, you were so kind to me and such an icon in fashion. The world is so cruel and unfair. I wish her family and friends the absolute best."
Another community member expressed their heartbreak, adding that she was "really special" to them:
"I'm truly sad and heartbroken. I always looked forward to the occasional random story and periodic video update on YouTube. I didn't follow her over to Twitch but it looks like she streamed just a week ago. Her openness and vulnerability around her struggles, her love of animals, and her generous heart is how I will remember her. She was really special and I hope the best for her friends and family as they mourn this enormous loss."
Instagram user skai.bby recalled watching the content creator's most recent livestream and said:
"I just saw her on live stream like what? 10 days ago? Jesus... RIP Alex, I hope you no longer have to suffer."
In addition to being a YouTuber, Pretty Pastel Please was also a Twitch streamer. She joined the Amazon-owned platform in 2018 and played games such as Stardew Valley, Animal Crossing, Palia, and The Elder Scrolls V: Skyrim on her channel.
