What is Vapely? TommyInnit goes viral for prank vape brand launch video trolling Logan Paul, MrBeast, and KSI's Lunchly

Minecraft YouTuber Thomas "TommyInnit" is known for his energetic and sarcastic personality online. Even during the DreamSMP days with Dream and GeorgeNotFound, Tommy played the role of a prankster and would often cause havoc on the Minecraft server. Over time, he's progressed as a content creator, making different types of videos, and experimenting outside Minecraft.

One such instance is when he parodied KSI, Logan Paul, and MrBeast's grab-and-go lunch box product, Lunchly. His parody, named Vapely, is an electronic cigarette brand marketed for people of all ages, even "little babies". This mock brand aims to troll Lunchly and its associated products like PRIME or the Feastables chocolate bar.

The link to the Vapely website directs users to the Never Gonna Give You Up song by Rick Astley, which is infamous for the Rick Roll prank.

Before this, Logan Paul and Tommy had a small back-and-forth on X, which led to the former leaking some private messages. This incident potentially motivated the latter to go all out and troll the Lunchly brand.

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"I'm selling magic": TommyInnit introduces Vapely, a play on Lunchly

A closeup of TommyInnit's parody of Lunchly, Vapely, which is marketed as a "healthy vape" (Images via TommyInnit/YouTube)

Tommy's fake vape serves as a satire of various YouTuber ventures into business, specifically poking fun at the trend of influencers selling products like energy drinks and snack items.

In the video, he mentions DanTDM, who was the first YouTuber to come forth and speak against Lunchly. Dan had called the newly launched brand out for allegedly not being a healthier alternative to traditional ready-to-eat meal boxes, like from the Lunchables brand, which Lunchly has labeled as their direct competition.

TommyInnit sarcastically called Dan a hater and referred to his original post where the latter claimed KSI, Logan Paul, and MrBeast were selling crap to kids:

"Don't listen to these haters that are saying things like you're just 'selling crap for kids', what do they know about kids? I know tons about kids, more than them. This is literally just a stick that makes smoke come out of it. Magic, I'm selling magic isn't that beautiful?" (Timestamp - 5:12)

The video highlighted Tommy’s sense of humor and ability to critique industry practices in a lighthearted yet pointed way, emphasizing the nature of commercialized branding among internet personalities.

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In other news, TommyInnit responded to Logan Paul, calling him a "man child" after the latter leaked their messages online.