YouTube and Twitch star Ludwig Ahgren has seemingly listed the new prices of his merchandise on X. For context, US President Trump has announced higher tariffs on countries like China (up to 125%) and the European Union (20%), causing massive controversy.
Ludwig reacted to the situation by saying that the shirts on ludwig.gg would cost $74 and the sweatshirts would cost $293. He wrote:
"Just got back the estimates for our merch after the new tariffs it's not that bad $74 for a shirt, $293 for a sweatshirt. I hope you continue to give me your money in these uncertain times."
The streamer's post naturally garnered numerous reactions. Some fans responded with their own set of sarcastic messages on X.
"Damn your greed is out of control man you’ve changed," @kenovera wrote.
One user comically asked if Ludwig was at least offering "free shipping."
"Is this at least with free shipping?" @kayisalie asked.
This comment received a response from the content creator himself, who simply said:
"No!"
Some fans urged the streamer to manufacture the shirts in the US (the joke being that he was importing the merchandise from China):
"Have it made in America instead," @H1O posted.
This comment also received a reply.
"I am trying it takes a long time. I have to teach Yingling about supply and demand," the YouTuber wrote.
How to buy Ludwig's merchandise
Ludwig Ahgren is one of the biggest streamers in the LA scene. He returned to Twitch last year and now has over 3.4 million followers. On YouTube, he boasts an additional 6.7 million subscribers.
Like many content creators, one of Ahgren's sources of income is his merchandise. His official Mogul Moves collection is available at ludwig.gg, where five different items are currently for sale.
The items include a shirt priced at $74, a crewneck sweatshirt for $64, the Mogul Tee for $40, and pin sets (One for $10 and one for $25):


Recently, another streamer made headlines over merchandise-related controversy. Twitch star Hasan "HasanAbi" was accused of using AI art for his merch. The allegations primarily surfaced from the subreddit r/h3h3productions.